Alexy Posner
Founder & President, AP Brand Group
Alexy Posner is founder and president of AP Brand Group, a female-owned athlete-management, brand-engagement, and special-events firm, and the creator of Swiftie Liftie Club, a Taylor Swift-themed group workout.
Before founding the firm in 2016 she was community-relations and brand manager and in-arena game-night host for the Reading Royals, an ECHL hockey club. AP Brand Group's roster has included Akbar Gbajabiamila, Jaleel White, Chef David Rose, Mack Hollins, Andrew Van Ginkel, and Jack Flaherty. The firm later partnered with Mosaic PR.
Swiftie Liftie Club began at GroundWRK in Phoenix as a full-body rhythmic strength-and-cardio class set to Taylor Swift's music. Classes have sold out in under five minutes and grown to outdoor pop-ups of 100 to 150 people, covered by USA Today, ABC15, KJZZ, and 12 News. The standing rule is that if you know the lyrics, you sing them. She lives in the Scottsdale–Phoenix area.
This "Swiftie Liftie" Reps in the Gym AND on the Roster! | Alexy Posner
Alexy Posner built AP Brand Group from absolute zero after her identity as a professional equestrian was ripped away at 21. What followed was deep depression, a string of low-paying sports jobs, a four-word text that changed everything on her 26th birthday, and a decision to bet on herself even when her parents basically called her a failure.
Today she manages NFL players like Mack Hollins, works with Jaleel White, and is producing a major movie on Ric Flair with Dwayne Johnson’s Sev…