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What's Your Story? with Mike & Scott
What's Your Story? with Mike & Scott
Everyone has a story worth telling. In What’s Your Story?, prolific executive coach Mike Lindstrom & legendary startup advisor Scott Leese sit down with athletes, entrepreneurs, thought leaders, and everyday people to uncover the pivotal moments that shaped their journeys. From boardrooms to locker rooms, victories to setbacks, this podcast digs into the lessons, struggles, and triumphs behind the headlines. Authentic, raw, and inspiring—these are the stories that connect us all.
September 23, 2026

I'll Die Behind the Mic. There's No Plan B | Rich Berra

Rich Berra says he will probably die behind the microphone. After 25 years of JohnJay and Rich, he knows he was born for it. There is still no Plan B. He told Mike Lindstrom & Scott Leese the whole climb. A five-year-old in a leaky 76 Pinto hears Foreigner's "Hot Blooded" and Don McLean's "American Pie." He begs for a guitar. The Italian family in St. Louis can only swin…

Rich Berra says he will probably die behind the microphone. After 25 years of JohnJay and Rich, he knows he was born for it. There is still no Plan B.

He told Mike Lindstrom & Scott Leese the whole climb. A five-year-old in a leaky 76 Pinto hears Foreigner's "Hot Blooded" and Don McLean's "American Pie." He begs for a guitar. The Italian family in St. Louis can only swing accordion rentals. Then a grandfather buys the guitar, a 14-year-old rides his bike to a 100-watt YMCA station, and at 16 he is doing weekend overnights in downtown St. Louis, cleaning grocery stores at 4 a.m., sitting with his mom in hospice, and going to high school.

That kid is now half of one of the longest-running morning shows in the country. ⁨JohnJay & Rich. iHeartRadio. KISS FM. Tucson to Phoenix and markets all over North America. Rich still wakes up at 3:25. He still preps like he is auditioning to keep the job tomorrow.

He still says they have never had a great show.

He also talks about the parts that do not fit in a liner. War of the Roses and the guy who found him at the mall with his kids. A lifetime ban from Davis-Monthan Air Force Base. Phones that were obviously tapped. A Secret Service email that said stop bragging. Five kids, a daughter leaving for New York, and a charity arm called Love Up that is trying to get 14,000 Arizona foster kids closer to a permanent home.

If you grew up with a radio in the dash, or you still wonder whether that medium has a future, start here.

Topics Covered

  • How a carpool ride and "Hot Blooded" put a five-year-old on a radio path
  • Accordion rentals, a first guitar, and a 100-watt YMCA station in 1984
  • Working overnights at 16 while cleaning grocery stores and sitting hospice
  • Why 90-plus percent of Americans still listen every week
  • Cameras in the studio, live streaming, and adapting or leaving the business
  • How JohnJay and Rich split social media without splitting the brand
  • War of the Roses, a mall confrontation, and bits that follow you home
  • Secret Service interest, tapped phones, and a ban from Davis-Monthan
  • Ratings versus clients versus "would people miss us tomorrow"
  • Foster care, Love Up, Love Pup, and using a morning show as a bullhorn
  • Waking up at 3:25, sleep debt, and the Guns N Roses night that scared him
  • Meeting JohnJay in a New Orleans lobby and choosing Tucson over Cincinnati

Chapters

  • 00:00 Cold Open
  • 00:38 Show intro
  • 01:33 Completing the JohnJay and Rich pie
  • 02:53 Hot Blooded in a 1976 Pinto
  • 04:12 Age 14 at a 100-watt station
  • 04:47 Overnights, grocery stores, and hospice
  • 05:54 There is still no Plan B
  • 06:43 If radio launched today
  • 07:41 Cameras, streaming, and adapt or leave
  • 09:07 25 years of reading the mob
  • 10:03 Why Rich stays quieter on social
  • 12:38 How they pick a bit
  • 14:40 War of the Roses almost ended at the mall
  • 15:51 Secret Service, tapped phones, banned for life
  • 17:18 How they measure success
  • 19:08 Never a perfect show, and Love Up
  • 22:41 What a bad show does at home
  • 25:58 Why the music still matters
  • 26:53 Five kids and a daughter leaving for New York
  • 28:18 Up at 3:25 and sleep drunk onstage
  • 30:26 The 4am pickup bit that fooled Mike
  • 32:15 Work ethic from mopping grocery store floors
  • 35:57 Music that makes him feel something
  • 39:28 Meeting JohnJay, Tucson, and 14,000 kids

Connect with Rich

  • JohnJay and Rich: https://johnjayandrich.com
  • Show Instagram and YouTube: @johnjayandrich
  • Rich: https://instagram.com/richberra
  • Love Up Foundation: https://loveupfoundation.org

If this one hit, send it to somebody who still thinks radio is dead. Then tell us in the comments. What is the thing you would still do even if there was no Plan B?

Thanks for watching! If this episode moved you, hit LIKE, drop a comment with your biggest takeaway, and SUBSCRIBE for more raw stories, mindset shifts, and real conversations.

New episodes drop every Tuesday morning!


This episode is sponsored by e3 wealth & NectarFlow. They are absolutely amazing, so please support them by checking them out today and tell them Mike & Scott sent you.

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Mike Lindstrom:

So fill in the blank.

Mike Lindstrom:

It all ends In your career?

Mike Lindstrom:

When what happens?

Rich Berra:

Oh, I'm probably gonna die behind the microphone.

Mike Lindstrom:

Is that right?

Rich Berra:

And especially with the sleep schedule, probably next Thursday.

Rich Berra:

[laughing] Save this.

Rich Berra:

It'll be on.

Rich Berra:

And then I'll visit you as a ghost guest.

Rich Berra:

I like what you guys have done with the place.

Mike Lindstrom:

Thank you.

Scott Leese:

Thank you.

Mike Lindstrom:

Appreciate it, man.

Rich Berra:

Hard to believe that this was Scott's apartment.

Scott Leese:

Yes.

Scott Leese:

Yes.

Scott Leese:

I'm big into interior design.

Rich Berra:

Apparently he's likes the modular look.

Scott Leese:

No.

Scott Leese:

He likes the modular look.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

You can't see up a, it's all

Rich Berra:

This is beautiful.

Rich Berra:

What is this?

Rich Berra:

Etsy?

Rich Berra:

The setsy?

Rich Berra:

This is nice.

Scott Leese:

Rich Mahogany.

Mike Lindstrom:

Yeah, Rich Mahogany.

Rich Berra:

Rich Corinthian leather.

Mike Lindstrom:

It's Ikea, bro.

Mike Lindstrom:

Intro Band: Lean in closer. This is your time.

Mike Lindstrom:

Hit record on your crooked

Mike Lindstrom:

life. What's your story?

Mike Lindstrom:

(Hey!) Say the words out loud!

Mike Lindstrom:

Mike & Scott gonna crack that crowd.

Mike Lindstrom:

What's your story? (Hey!) Turn it up, let's go!

Mike Lindstrom:

Every voice. Every scar.

Mike Lindstrom:

Every road. What's your story?

Mike Lindstrom:

Mike and Scott.

Mike Lindstrom:

Let's talk.

Mike Lindstrom:

Everyone, Mike Lindstrom, my man Scott Leese, "What's

Mike Lindstrom:

Your Story?" Back in the mix!

Mike Lindstrom:

Hey, you remember, JohnJay?

Scott Leese:

Yeah, of course.

Mike Lindstrom:

What'd you think about that guy?

Scott Leese:

How could I forget?

Mike Lindstrom:

What'd you really think about that guy, huh?

Scott Leese:

You mean the guy who came in and just started interviewing us?

Scott Leese:

[laughing] That guy?

Mike Lindstrom:

Which was the best.

Scott Leese:

That JohnJay?

Scott Leese:

Yes!

Scott Leese:

Yeah, I remember him.

Mike Lindstrom:

So remember we said at the beginning of the year, one of our goals

Mike Lindstrom:

was to get both pieces of the pie, right?

Mike Lindstrom:

So we had JohnJay on, but it wouldn't be complete unless we got the other half

Mike Lindstrom:

- Scott Leese: Yeah, Rich.

Mike Lindstrom:

Rich Berra to come on.

Mike Lindstrom:

And he agreed to come on the show today.

Mike Lindstrom:

That's who we have.

Mike Lindstrom:

And so I wouldn't even call him a personality.

Mike Lindstrom:

He's bigger than that.

Mike Lindstrom:

This is nationwide.

Mike Lindstrom:

He's gonna talk about some of the shows he's working on, but in all

Mike Lindstrom:

seriousness, iHeartRadio, DJ, radio personality lives here in the valley,

Mike Lindstrom:

but pipes out, all over North America.

Mike Lindstrom:

And he's a friend of a friend.

Mike Lindstrom:

So when JohnJay said, "Hey, you gotta get my guy Rich on here, he's got better

Mike Lindstrom:

stories than I have." I said, "It's a no-brainer." So we gotta get him out here.

Mike Lindstrom:

So Rich Berra, thanks for coming on the show, man.

Rich Berra:

This is an honor and I really like your avatars that are behind me.

Rich Berra:

So Mike kinda looks like he should be hurling out insults

Rich Berra:

to the Starship Enterprise.

Rich Berra:

He's like some space villain.

Scott Leese:

[laughing]

Mike Lindstrom:

What about him?

Rich Berra:

And Scott looks like a poster for, you know, like, I would tell my

Rich Berra:

child avoid this person in the park.

Scott Leese:

[laughing]

Rich Berra:

Much more handsome person.

Scott Leese:

Oh, thank you, thank you, thank you, thank you.

Rich Berra:

I feel like Mike's giving a little Phil Collins a little bit.

Rich Berra:

You guys see that?

Mike Lindstrom:

I can see it.

Rich Berra:

Like present era, Phil Collins.

Mike Lindstrom:

I like it.

Rich Berra:

Yeah.

Mike Lindstrom:

I like that.

Mike Lindstrom:

I haven't heard that one, so I'm gonna go with it.

Rich Berra:

[laughing]

Mike Lindstrom:

I'm gonna go with it.

Mike Lindstrom:

All right, so we start off every question you can see right behind us

Mike Lindstrom:

is "What's Your Story?" So you give us your timeline from beginning to

Mike Lindstrom:

end and then we're gonna jump in.

Mike Lindstrom:

We're getting into family, career.

Rich Berra:

From, like primordial ooze?

Mike Lindstrom:

Yes, let's go.

Rich Berra:

Okay.

Rich Berra:

So the reason I'm here is because I was riding home when I was five

Rich Berra:

years old, with my friend's parents.

Rich Berra:

The, we were carpooling.

Rich Berra:

My parents, my dad listened to the news.

Rich Berra:

My mom was an opera singer, choir singer, so church music and show tunes.

Rich Berra:

In the back of a Pinto, like a 76 Pinto, smelled terrible like cigarettes

Rich Berra:

in the roof liner was all leaky.

Rich Berra:

And the guy turned up the radio and it was Foreigner's "Hot Blooded." And I was

Rich Berra:

like, "What is that?" I was obsessed.

Rich Berra:

And then I heard a guy coming on and talking.

Rich Berra:

I'm like, "What is that?" I get dropped off, my dad's making dinner.

Rich Berra:

I said, "Dad, do you have a radio?" And he hands me a transistor.

Rich Berra:

I run into my room and I find what sounds like the music that I heard.

Rich Berra:

And the next song I heard was Don McLean, American Pie.

Rich Berra:

And I was hooked on rock music.

Rich Berra:

I hadn't heard anything like it.

Rich Berra:

And I was hooked on what those people did.

Rich Berra:

And I was like, I have to do this.

Rich Berra:

I have to either be the guy that talks about the music or play the music.

Rich Berra:

I begged my parents for a guitar.

Rich Berra:

Poor little Italian family in St. Louis, they couldn't afford a guitar, but

Rich Berra:

they could afford accordion rentals.

Rich Berra:

[laughing] So [laughing] I ended up proving I was serious by like

Rich Berra:

playing the crap out of an accordion.

Rich Berra:

Then, my grandfather got me a guitar and I was done like that.

Rich Berra:

I mean, I kind of still have the same job.

Rich Berra:

When I was 14, I ended up here in this radio station when we moved across town

Rich Berra:

in St. Louis and I just got on my bike and I rode up to where I thought it was.

Rich Berra:

And it was a YMCA owned 100 watt radio station.

Rich Berra:

They were playing alternative music.

Rich Berra:

It was 1984, that ages me, but, I was 14 and I asked if I could help out.

Rich Berra:

Not like this.

Rich Berra:

I was like, Could I help out here, sir?" And they let me.

Rich Berra:

I ended up working there and because, stations were like looking for

Rich Berra:

kids to go on the radio and I was already working on the radio, I got

Rich Berra:

a job at a big station when I was 16 and ended up like working over.

Rich Berra:

I don't know why my parents let me do this.

Rich Berra:

16, I would drive to downtown St. Louis, do overnights on the weekends,

Rich Berra:

help out the morning show, then go to my job cleaning grocery stores at four

Rich Berra:

or five AM, then go to high school.

Mike Lindstrom:

Wow.

Scott Leese:

Oh my goodness.

Mike Lindstrom:

And then shortly thereafter, you were like within

Mike Lindstrom:

a year and a half or two, you were pretty much running the show there.

Rich Berra:

I was the program director of this radio station that I was working

Rich Berra:

at the little tiny 100 watt station.

Rich Berra:

And then I ended up producing the morning show and, I was still in high school.

Rich Berra:

I was a junior and then a senior.

Rich Berra:

And then at that time, my mom was real sick too.

Rich Berra:

So clean the grocery store, go to high school, hang out with my mom in hospice at

Rich Berra:

the time, like sleep there for a few hours and then it would start all over again.

Rich Berra:

But I loved it.

Rich Berra:

I loved the radio so much and was playing in bands too.

Rich Berra:

So I still get to do that.

Mike Lindstrom:

Can you still play the accordion?

Rich Berra:

[laughing] I still can a little.

Mike Lindstrom:

Can you really?

Rich Berra:

Guitar's a little better than accordion.

Mike Lindstrom:

How many people do you know that play the accordion?

Scott Leese:

One.

Mike Lindstrom:

I know one.

Mike Lindstrom:

I literally know no one.

Rich Berra:

Listen, it doesn't get as many chicks as you would think.

Rich Berra:

[laughing]

Mike Lindstrom:

I would think it would.

Rich Berra:

You know, I mean, nobody's really like impressed

Rich Berra:

to hear a polka on accordion.

Rich Berra:

It's like, Let's make out." That just doesn't happen afterwards.

Rich Berra:

[laughing]

Scott Leese:

You've been in radio your whole life.

Rich Berra:

My whole life, yeah.

Scott Leese:

Yeah.

Rich Berra:

That's why if you have that question, What would you do if you weren't

Rich Berra:

in radio?" I tell you, the radio guys I know that have been doing it for a while,

Rich Berra:

we literally panic when you ask us that question because there's no plan B. There

Rich Berra:

still isn't a plan B. What am I doing?

Rich Berra:

Real estate?

Scott Leese:

So

Rich Berra:

[laughing]

Scott Leese:

Yeah.

Scott Leese:

So question about that.

Scott Leese:

As platforms have come out, like Spotify and things like that, and people arguably

Scott Leese:

listen to music on the radio itself less than they used to, does that send guys

Scott Leese:

like you into a little bit of a frenzy of

Rich Berra:

Do you get the little,

Scott Leese:

What's the

Rich Berra:

Little crick in your neck?

Scott Leese:

Yeah, whoa, what's the future of this business?

Rich Berra:

I think other mediums have done a good job of trying to reposition

Rich Berra:

radio as being something outdated, but there's still like 90% of Americans

Rich Berra:

listen to the radio every week.

Rich Berra:

It's like 95% actually.

Mike Lindstrom:

Wow.

Rich Berra:

So I talk about this all the time.

Rich Berra:

If radio had never been an invented and it came out today, we would

Rich Berra:

think it's the biggest miracle ever.

Rich Berra:

Like you could be, I don't know, it's celebrity theater watching

Rich Berra:

a band like Heart play and broadcast that across the world.

Rich Berra:

And the people listening in Japan are gonna hear a Heart song before

Rich Berra:

the people in the eighth row.

Rich Berra:

That's because radio is a mediated so fast and it's free and it can go everywhere.

Rich Berra:

We would think that was the greatest invention ever.

Rich Berra:

Sometimes it gets a little like, with internet and other things.

Rich Berra:

I think, people forget how magic and powerful that is.

Rich Berra:

And AM radio is still powerful.

Rich Berra:

People still, rely on that.

Rich Berra:

Even though I kinda think it gets a bad rap, I think radio probably needs

Rich Berra:

better marketing, than it has right now.

Rich Berra:

But still a very powerful medium.

Rich Berra:

We still do a podcast.

Rich Berra:

We're on Spotify.

Rich Berra:

We're on, the iHeartRadio app.

Rich Berra:

We have our show on YouTube.

Rich Berra:

We're everywhere anybody can listen.

Scott Leese:

Yeah.

Rich Berra:

So I don't know how many people have radios in

Rich Berra:

their houses anymore, but you still have them in your cars.

Scott Leese:

Yeah.

Scott Leese:

So you've had to expand and grow your skillset along

Scott Leese:

- Rich Berra: Of course!

Scott Leese:

…the way then.

Rich Berra:

Yeah.

Scott Leese:

Cause it's not just about being on the radio.

Scott Leese:

Now it's

Scott Leese:

- Rich Berra: We were just talking before this about how it used to be they

Scott Leese:

didn't want cameras in the studio.

Scott Leese:

We are probably days away from streaming everything live.

Scott Leese:

Right.

Rich Berra:

Even when we're in commercials, you wanna watch us

Rich Berra:

talk about what's coming up next?

Rich Berra:

We'll stream that too.

Rich Berra:

Because a lot of people will turn on their TV and go to Apple TV and go to YouTube

Rich Berra:

like, "Oh, there's that show." You might not listen to it on a radio, but you might

Rich Berra:

watch it while you're doing other things.

Rich Berra:

Or if you're in your car, I think people, when they tune into a podcast

Rich Berra:

like this or watch a podcast like this, they're along for the ride.

Scott Leese:

Mm-hmm.

Rich Berra:

They're tuning in for something specific.

Rich Berra:

Where radio, kinda like what we do, we've learned that people

Rich Berra:

kinda check in and check out.

Rich Berra:

So we try to do something that's sort of entertaining at any

Rich Berra:

moment that you can listen.

Rich Berra:

You might just pop in and hopefully you hear something that's

Rich Berra:

like, Oh, that's kinda funny."

Mike Lindstrom:

What do your contemporaries say around the country?

Mike Lindstrom:

I know you guys have a very

Rich Berra:

They're looking for rooftop access.

Rich Berra:

[laughing]

Mike Lindstrom:

I've been fans for you guys from afar for a long time.

Mike Lindstrom:

And when you and I met, this is when I met Rich was at social event back

Mike Lindstrom:

in the quarters a long time ago.

Mike Lindstrom:

You were with Carey Peña and a bunch of people who I knew,

Mike Lindstrom:

but I didn't know you guys.

Mike Lindstrom:

So that's how long I've been watching you guys.

Mike Lindstrom:

But your culture and what you guys have built is such a

Mike Lindstrom:

unique thing in the country.

Mike Lindstrom:

But when you talk to the people saying, "Hey, we maybe don't have that kind of

Mike Lindstrom:

culture and the same kind of funness and all the things that we do, the

Mike Lindstrom:

games and all the, the, the bits that you do." Some people don't want that.

Mike Lindstrom:

They're like, "Hey, I went to radio for a reason."

Rich Berra:

Hmm.

Mike Lindstrom:

Not to have all these cameras in my face and doing

Mike Lindstrom:

all the streaming." What's the general consensus around that?

Rich Berra:

You adapt or you're probably not gonna be in the business

Rich Berra:

anymore and there's unfortunately

Rich Berra:

- Mike Lindstrom: Yeah.

Rich Berra:

…a lot of that.

Rich Berra:

You know, JohnJay and I, we've been doing our show for 25 years now.

Rich Berra:

You don't think that we've been through a million focus groups where they

Rich Berra:

tell you, You gotta do this and you gotta do that." Or, bosses that have

Rich Berra:

come in and said, "The world's moving this way." And you have a few things.

Rich Berra:

You have research, which tells you one thing, and then you got

Rich Berra:

your gut check as an entertainer.

Rich Berra:

And then, me, I bounce a lot of stuff off my kids, their friends.

Rich Berra:

You kinda watch where the world's going.

Rich Berra:

And our job is to be the purveyors of kinda what's trending in the world.

Rich Berra:

Like our job is to read the mob.

Scott Leese:

You're on the pulse.

Scott Leese:

You have to be on the pulse of things.

Rich Berra:

Gotta, gotta read the mob a little bit.

Rich Berra:

And you don't wanna be too hip for the room, you don't

Rich Berra:

wanna be too far ahead of it.

Rich Berra:

But you certainly in the day of social media don't wanna be too far behind it.

Rich Berra:

And too far behind it now is not weeks, it's hours and you can be behind it.

Rich Berra:

And so we work really hard to stay on top of stuff.

Rich Berra:

And we have lots of good people.

Rich Berra:

Our crew is the best we've ever had

Rich Berra:

- Mike Lindstrom: Yeah.

Rich Berra:

…right now.

Mike Lindstrom:

You guys are MVPs, man.

Mike Lindstrom:

Where do you stand on social being, let's use John as an example.

Mike Lindstrom:

He's wide open.

Rich Berra:

Yeah.

Mike Lindstrom:

He'll do the unboxing.

Mike Lindstrom:

He's got his kid.

Mike Lindstrom:

You everything, the inside of his home, his dogs.

Rich Berra:

Yeah.

Mike Lindstrom:

And they go on your Instagram, for example, I

Mike Lindstrom:

can see there's a difference.

Mike Lindstrom:

I haven't seen a lot of posts, like, let's say in the last few weeks where

Mike Lindstrom:

he's moment to moment, day in, day out.

Rich Berra:

Yeah.

Mike Lindstrom:

What's your belief about that relative to your

Mike Lindstrom:

brand, not the company's brand?

Rich Berra:

The best, the biggest part of, I think, the brand

Rich Berra:

is the JohnJay and Rich brand.

Rich Berra:

So I like to do stuff that goes there first.

Rich Berra:

If I'm putting a lot of energy into something, I want to show the radio

Rich Berra:

station social to be number one.

Rich Berra:

And then the personal one, to me, I use as a character builder.

Rich Berra:

So there might be something that I don't really talk about on the show,

Rich Berra:

but it's interesting enough that it

Rich Berra:

- Mike Lindstrom: Like your kids.

Rich Berra:

I saw stuff about your kids.

Rich Berra:

Well, there you go.

Rich Berra:

Yeah.

Rich Berra:

I think I just posted something about me and my kid, Audrey

Mike Lindstrom:

I saw that.

Rich Berra:

Going to Dutch Bros.

Mike Lindstrom:

Yep.

Rich Berra:

Because she's moving to New York, in like four hours actually.

Rich Berra:

She wanted to get to Dutch Bros. I don't know if I talk

Rich Berra:

about that on the air or not.

Rich Berra:

Maybe, but I know listeners are sort of interested in something like that.

Rich Berra:

So that's something I might just do on social.

Mike Lindstrom:

Yeah.

Rich Berra:

Or if there's something that I want evidence of that I've witnessed.

Rich Berra:

That's something crazy, like, "Oh my God, I can't believe that I'm

Rich Berra:

behind a truck with two porta-potties that are getting ready to fall out.

Rich Berra:

I need to tape this and bring this to the show." Like I'll do that.

Rich Berra:

Something that I'll put up there, it's to talk about it later.

Rich Berra:

And a lot of times what I'll do is I'll even wait for a listener

Rich Berra:

to call and ask about it.

Rich Berra:

I won't force the issue.

Rich Berra:

I'll just wait for somebody to call and ask.

Rich Berra:

I like things to be a little organic.

Rich Berra:

I don't know if that's exactly the smart way to do your social media,

Rich Berra:

but it seems to do okay for us.

Rich Berra:

And, we're not the same people on our show.

Rich Berra:

You've got all kinds of walks of life.

Rich Berra:

JohnJay is very open.

Rich Berra:

I mean, he wouldn't mind, "Hey, I just went to the bathroom. Here's a video."

Rich Berra:

I would never, that's just not my world where, for me, it's like, see something

Rich Berra:

cool, see something that I think, backs up the personality or maybe builds the

Rich Berra:

character or it's something unusual.

Rich Berra:

So I'm a little more sparing on that.

Mike Lindstrom:

Yeah.

Rich Berra:

But I put the show's Instagram in front of everything

Rich Berra:

else, because that's the big brand.

Rich Berra:

This is a tributary.

Rich Berra:

My Instagram's a little, you know that's a river off the Nile.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

[laughing] It's funny, this morning when, John was, when it's going live,

Mike Lindstrom:

he saw my comment and he said, "Man, I gotta pee. I gotta pee. I gotta pee."

Rich Berra:

Yeah.

Mike Lindstrom:

And he got him, I gotta get a coffee too." And

Mike Lindstrom:

he's walking, walking, walking.

Mike Lindstrom:

And I've only been in that studio a couple times, so I know generally what it was.

Mike Lindstrom:

There's the red room, which is where the coffee is, right?

Rich Berra:

The red room of pain.

Mike Lindstrom:

Yeah, that's

Mike Lindstrom:

- Rich Berra: Which we call the snack room.

Mike Lindstrom:

Snack room.

Mike Lindstrom:

Snack room.

Rich Berra:

It's all like bright red.

Mike Lindstrom:

But then John's standing there and he looks like he's taking a pee.

Mike Lindstrom:

And I'm like,

Rich Berra:

[laughing]

Mike Lindstrom:

"Is he taking a pee right?" He's like,

Mike Lindstrom:

"hey, I'm not taking a pee.

Mike Lindstrom:

I'm getting a coffee." but in my mind, I'm like, He would totally do that. Like

Mike Lindstrom:

he would just have the camera sitting there talking to himself." But in my

Mike Lindstrom:

mind, I know that that's not your style.

Mike Lindstrom:

So

Mike Lindstrom:

- Rich Berra: No.

Mike Lindstrom:

…do you guys ever have, I don't wanna say, in a bad way,

Mike Lindstrom:

but true conflict where you're like, I, vehemently disagree with that." Or do

Mike Lindstrom:

you guys always roll in same direction?

Rich Berra:

25 years, yeah.

Rich Berra:

We've definitely had to pick our battles.

Rich Berra:

But not really.

Rich Berra:

I would say if he feels really strongly about something, it's kinda.

Rich Berra:

He's how we do the show.

Mike Lindstrom:

Okay.

Rich Berra:

From, from the beginning of time, I know if he's not into something,

Rich Berra:

it's not gonna be fun on the air.

Rich Berra:

So how we usually do it is I'll pitch him a bunch of stuff in an email the

Rich Berra:

night before, and I'll wait for him to go, "Hey, that was pretty funny.

Rich Berra:

We should do that." Or I'll pitch him something in the studio or vice versa.

Rich Berra:

If one person's really into it and they think it's got, enough water to

Rich Berra:

get off the ground, then we'll do it.

Rich Berra:

But if one person's like, "Eh," then you know it's not gonna flow the same way.

Rich Berra:

But, I will say that I'm a little more go with the flow than he is, where he

Rich Berra:

likes to know where things are going.

Rich Berra:

And he's a little rigid like that.

Rich Berra:

Which is cool.

Rich Berra:

I think it works pretty good like that.

Rich Berra:

Do you know, we've never discussed our show roles with each other.

Rich Berra:

We just figured it out.

Mike Lindstrom:

Wow.

Rich Berra:

Yeah.

Rich Berra:

It's a, like it, from day one.

Rich Berra:

So here's how it would work.

Rich Berra:

We would do our own press releases.

Rich Berra:

And I know he wants to be like PT Barnum and put them out everywhere.

Rich Berra:

I'm concerned about the wording.

Rich Berra:

So I would write him up, be like, "What do you think of this?" He's like, What if

Rich Berra:

you change this and this?" I go, change it, send it to him, he sends it out.

Rich Berra:

So same thing.

Rich Berra:

We prepare a show, he's got the show sheet.

Rich Berra:

He plugs in, we're gonna talk to this person here and then maybe a game here

Rich Berra:

where I'll just pitch What if, we do a game where we slap each other in

Rich Berra:

the face with tortillas with our mouth full of water?" that's how it works.

Rich Berra:

It's, I don't know why it works, but you were asking about other shows around

Rich Berra:

the country and how they don't, or other radio people and they don't do what we do.

Rich Berra:

And, I think that morning radio is like the last frontier of let's

Rich Berra:

have fun and let's be creative.

Rich Berra:

I think the rest of the day parts can be a little more regimented.

Rich Berra:

They're certainly not wide open and crazy like we are.

Rich Berra:

And we definitely try to, push the limit.

Rich Berra:

Like I think our show is the best when it's just a little unhinged.

Rich Berra:

We don't want it to get too out of control, but just a little weird.

Rich Berra:

It's good,

Mike Lindstrom:

You do a good job of, sometimes I've had discomfort where

Mike Lindstrom:

you're calling somebody and franking them like somebody's cheating on someone.

Rich Berra:

Yeah.

Mike Lindstrom:

And I'm like, Oh man, this is tough."

Rich Berra:

We've run into those people later too.

Mike Lindstrom:

I bet.

Rich Berra:

Yeah.

Rich Berra:

And I'm not a real strong fighter.

Rich Berra:

I can run fast.

Rich Berra:

You'll never catch me.

Mike Lindstrom:

Explain to the people.

Mike Lindstrom:

Like what are some of the bits that you guys do with that are, that tow the line?

Rich Berra:

That come back.

Mike Lindstrom:

Explain some of those.

Rich Berra:

That come back on you.

Rich Berra:

We did the war, this is actually when my kids were a little smaller.

Rich Berra:

We were shopping at a mall at Christmas time and we do a bit

Rich Berra:

called War of the Roses where, people suspect somebody's cheating on them.

Rich Berra:

We'll call the guy, off him a dozen red roses to see who we sent him to.

Rich Berra:

In this case, he did not send them to his wife.

Rich Berra:

And I bumped into him at SanTan Mall when I was shopping with,

Rich Berra:

Christmas shopping with my kids.

Rich Berra:

Way, way.

Rich Berra:

Most people are larger than me, taller than me anyway.

Rich Berra:

And he looked like he, he was gonna.

Rich Berra:

I though I was gonna get my ass handed to me in front of my children.

Scott Leese:

[laughing]

Rich Berra:

My daughter at the time, I wanna say she was like six or seven.

Rich Berra:

And the guy's like, Hey, are you Rich Berra?" And my daughter's all proud

Rich Berra:

like, "Tell him what you do, dad." I'm like, "No, no, no." [laughing]

Rich Berra:

He's like, "Yeah, I was on 'War'.

Rich Berra:

You guys busted me." Fortunately, this guy's like, "It's okay.

Rich Berra:

It was over anyway." He's like, "You probably did me a favor."

Scott Leese:

Dodged a bullet there.

Rich Berra:

Yeah, things can get scary sometimes.

Mike Lindstrom:

Is there any other bits like that, that kind of toe the line?

Mike Lindstrom:

That's the one that always makes me a little bit uncomfortable.

Mike Lindstrom:

Any other bits then?

Rich Berra:

We've been, I don't know if I'm still allowed to talk about it.

Rich Berra:

We've been followed by the Secret Service.

Rich Berra:

We've had our phones tapped.

Rich Berra:

We've had

Scott Leese:

Oh my God.

Rich Berra:

Oh, yeah.

Rich Berra:

I don't wanna say the bit.

Mike Lindstrom:

No.

Rich Berra:

I will just say that, we were banned for life from

Rich Berra:

Davis-Monthan Air Force Base.

Rich Berra:

We were being really irresponsible and got really close to somebody

Rich Berra:

very high, in public office.

Rich Berra:

And that person was not happy about it.

Rich Berra:

So for a long time, we were in big, big trouble.

Rich Berra:

And, you know, have you.

Rich Berra:

I don't know if anybody's ever had their phone.

Rich Berra:

My, my family's Italian, so we're used to this.

Rich Berra:

You used to phone taps?

Rich Berra:

When you have your phone tapped, it's pretty obvious.

Rich Berra:

[laughing] I'd be talking to my wife and I'd be like, I should be

Rich Berra:

home around four." And you're just. [mimicing radio static] "Yeah, Jerry,

Rich Berra:

do you wanna get me a sandwich?

Rich Berra:

I can't ever eat a whole one.

Rich Berra:

Just give me a half.

Rich Berra:

[laughing] Just give me.

Rich Berra:

No, not pastrami." So I mean, you know, you know you're being tapped.

Rich Berra:

In fact, JohnJay and I shared an office, and we were writing a press release.

Rich Berra:

And we had gotten an email from the Secret Service saying, We know you

Rich Berra:

guys think that being followed by the Secret Service is pretty, you

Rich Berra:

know, like, that's a badge of honor.

Rich Berra:

Do not put this out there.

Rich Berra:

Do not send any emails." And I'm reading it to JohnJay at his desk and he's

Rich Berra:

like, "The news should know about this." My phone rings and the Secret Service

Rich Berra:

is like, "Yeah, tell your partner.

Rich Berra:

We saw 14 emails go out talking about this.

Rich Berra:

Stop it." So [laughing] we've definitely been, like, we don't

Rich Berra:

break those rules anymore.

Rich Berra:

[laughing]

Mike Lindstrom:

Wow.

Rich Berra:

And we really didn't even know back then, like, we

Rich Berra:

didn't know the climate of the nature of espionage at the time.

Rich Berra:

No, we didn't know any of that stuff, so.

Scott Leese:

How are you, measuring the success of the show at this point in time?

Scott Leese:

You've taken stations from, I don't know, top 20 to number one or whatever.

Rich Berra:

We've also taken them from number one to number 20.

Rich Berra:

We didn't even know there were 23 stations in Vegas until we went to number 20.

Scott Leese:

Till you went to the bottom?

Rich Berra:

Yeah.

Scott Leese:

[laughing] how are you measuring success?

Scott Leese:

Is it, how many markets you're in?

Scott Leese:

Is it how many advertising dollars it brings in?

Scott Leese:

Is it listenership?

Rich Berra:

Sure, you got a whole bunch of different markers of success.

Rich Berra:

But when you say how do I measure success?

Scott Leese:

Yeah, which ones are you paying attention to?

Rich Berra:

If the clients that we do commercials for are happy

Rich Berra:

and they're seeing a return on their investment, awesome.

Rich Berra:

That's everything.

Rich Berra:

Cause if you've got a lot of good clients, then you probably

Scott Leese:

What is the ROI that they're measuring that by?

Scott Leese:

Is it, I spent a dollar and I made two?

Scott Leese:

Is

Scott Leese:

- Rich Berra: Sure, probably

Scott Leese:

- Scott Leese: …it more?

Rich Berra:

…something like that.

Rich Berra:

It's probably not a loss.

Rich Berra:

I don't, I don't exactly know what that number would be for each client.

Rich Berra:

I really don't.

Rich Berra:

But if they're seeing success of Pat Hickey's selling cars because

Rich Berra:

they heard it on JohnJay and Rich at Peoria Ford, then he's

Rich Berra:

probably gonna keep on advertising.

Rich Berra:

And that's a big part of the job.

Rich Berra:

And then there's ratings, which means that you could charge

Rich Berra:

more for your commercials.

Scott Leese:

Mm-hmm.

Rich Berra:

And that's kind of funny because, I mean, we're on a

Rich Berra:

lot of markets, and some markets were more number one by a lot.

Rich Berra:

And other markets, we're not.

Rich Berra:

We're, struggling to get to the top five.

Scott Leese:

Mm-hmm.

Rich Berra:

And it's the same exact show.

Scott Leese:

Right.

Rich Berra:

And it's like, well, what do we need to do different?

Rich Berra:

So you can get really caught up in that.

Rich Berra:

What JohnJay and I do is we're very aware of it, but we try

Rich Berra:

not to get too into the weeds.

Rich Berra:

What we try to do is make every single moment, every single break that we can

Rich Berra:

as entertaining as we possibly can.

Rich Berra:

And we still talk about breaks before we do them.

Rich Berra:

We've never once just popped off, open the mic and we go, "Let's go." Not

Rich Berra:

even one time in our whole career.

Scott Leese:

And you're not trying to steer the show in one direction.

Scott Leese:

Let's say, you're not where you wanna be in New York.

Scott Leese:

And so you're like, "Hey, we should have some bits specifically

Scott Leese:

about New York to try to, get us higher in that particular area."

Rich Berra:

You talk about that, but, the thing that's better

Rich Berra:

than all that is being better.

Rich Berra:

If it's great, it doesn't matter.

Scott Leese:

So how do you get better

Rich Berra:

Well, you check yourself.

Scott Leese:

…at being a radio host?

Rich Berra:

You don't get lazy.

Rich Berra:

You check yourself, you work, you prep.

Rich Berra:

You go over game film, because our podcast, we listen to our podcasts.

Scott Leese:

Mm-hmm.

Rich Berra:

And I don't think we've had a great show yet, ever.

Rich Berra:

Like ever.

Rich Berra:

I'll listen to it and be like, "Oh, I shouldn't have said that." I'm not

Rich Berra:

slamming on the other people on the show because they're all talented.

Rich Berra:

I kinda come after my own presentation like, "Why did I. If

Rich Berra:

I could've done that, I would've edited out that, that part of it."

Scott Leese:

Mm-hmm.

Rich Berra:

This podcast is gonna be a mess after your edit.

Rich Berra:

I'm gonna, I'll probably be staring at a ceiling fan for five hours

Rich Berra:

going, "Why did I say that?"

Scott Leese:

[laughing]

Rich Berra:

Why did I say that?

Rich Berra:

[laughing] so success is a lot of those things.

Rich Berra:

Most of them, for me, are financial.

Rich Berra:

At the end of the week, I'll think about what my favorite moments

Rich Berra:

were, and did we honestly laugh?

Rich Berra:

Did we honestly make somebody's life better?

Rich Berra:

Or, it doesn't have to be hilarious.

Rich Berra:

I mean, My favorites are ridiculous, funny stuff that's, out of control.

Rich Berra:

That's my favorite brand of what we do.

Rich Berra:

I don't think anybody does stupid as well as we do stupid.

Rich Berra:

And I love that kind of humor.

Rich Berra:

Always have.

Rich Berra:

But also, just today, we gave.

Rich Berra:

It's just simple.

Rich Berra:

We got $500 bucks to give to a teacher to, like, pimp out her classroom, kindergarten

Rich Berra:

teacher, and she was so grateful.

Rich Berra:

The kids are so sweet.

Rich Berra:

That kind of stuff, too.

Rich Berra:

It's like now you're doing something in the town that you live in, the

Rich Berra:

town that you work in, and that year's gonna be better for those kids.

Rich Berra:

That stuff is awesome.

Scott Leese:

Yeah.

Rich Berra:

The work we do with foster kids, you know,

Rich Berra:

we're really trying our best.

Rich Berra:

And we don't really talk about it on the show because you can't talk about

Rich Berra:

it a lot, is we're trying to find kids permanent homes that have been passed

Rich Berra:

around from foster home to foster home.

Rich Berra:

And I mean, if you drive from Phoenix, you see a lot of people that are living on the

Rich Berra:

street, probably there's a fentanyl angle.

Rich Berra:

There might be kids involved.

Rich Berra:

They might not ever see that.

Rich Berra:

They may be severed forever from their kids, and it's not

Rich Berra:

those kids fault, you know?

Rich Berra:

So we try to use our giant bullhorn of a radio show

Scott Leese:

Uh-huh.

Rich Berra:

To create awareness of that as much as we can.

Rich Berra:

But we also have, the charity arm of Love Up, which we do, works tirelessly.

Rich Berra:

I bet you we talk about 2% of what Love Up does for kids, but

Rich Berra:

it's still important stuff to do.

Scott Leese:

Yeah.

Rich Berra:

That's success.

Rich Berra:

You know, I think the biggest measure is if we were off the radio

Rich Berra:

tomorrow, would people miss us?

Rich Berra:

That I think is probably what do you think the high bar of success is.

Rich Berra:

Revenue's great, you gotta have it.

Rich Berra:

Not sexy to me.

Rich Berra:

Ratings are great, you gotta have them.

Rich Berra:

You just can't dwell on that.

Rich Berra:

Having people say, "I've been listening to you guys, and you've gotten me

Rich Berra:

through some hard times," everything.

Rich Berra:

Yeah.

Rich Berra:

If we were gone tomorrow, would people miss us?

Rich Berra:

I think would be the measure of, if it was successful.

Scott Leese:

Is there something that you guys have not yet done or not yet

Scott Leese:

achieved that you're still shooting for?

Rich Berra:

Wow.

Rich Berra:

Yeah.

Rich Berra:

I'd say there's a lot of things.

Rich Berra:

[laughing] I told you we haven't had the perfect show yet.

Rich Berra:

I would love to be like, "That's the best show we've ever done."

Scott Leese:

You quit?

Rich Berra:

"Send it to the Hall of Fame."

Scott Leese:

Quit after that show.

Rich Berra:

"I'm out!" No, I wouldn't do that.

Rich Berra:

We always talk about this.

Rich Berra:

You knowwhen Powerball gets as big as it's been?

Rich Berra:

If we win the Powerball, we'd still come in, right?

Rich Berra:

Yeah, we'd still come in.

Rich Berra:

We'd still come in and do our show.

Rich Berra:

JohnJay and I are usually among the first people there.

Rich Berra:

We'd beat a lot of the producers there, a lot of the other morning shows there.

Rich Berra:

That's because we're still hungry.

Rich Berra:

We still feel like it's our first show and we're auditioning to stay on the next day.

Scott Leese:

Mm.

Rich Berra:

That's, I think, a pretty healthy way.

Rich Berra:

Oh, maybe it's not.

Rich Berra:

[laughing] I remember talking to my wife, when we first started dating,

Rich Berra:

and she's like, "How did today go?" And I'm like, "Well, the show was okay,

Rich Berra:

so I'm okay." She's like, "what do you mean?" I'm like, "If the show was

Rich Berra:

good, I'm generally in a good mood."

Scott Leese:

Yeah.

Rich Berra:

"If I didn't have a great show, I'm probably not in a good

Rich Berra:

mood. It's quiet for a while." And she's like, And are we gonna work

Rich Berra:

on this on our life path at all?

Rich Berra:

Are we gonna are [laughing] we gonna be someplace we don't have

Rich Berra:

a great show and you're okay?" I'm like, I hadn't even thought about

Rich Berra:

that. That even occurred to me."

Scott Leese:

Yeah, "that's possible?"

Mike Lindstrom:

When you come home and you're in a pissed off mood or your wife

Mike Lindstrom:

goes, I could tell you're off today.

Mike Lindstrom:

I didn't listen to the show, but you're off." What's a bad show?

Rich Berra:

Yeah.

Rich Berra:

Well, I mean, it's always, for me, lack of connection, because

Rich Berra:

that's what these shows, this show should connect with somebody.

Rich Berra:

That's what it's really all about.

Rich Berra:

In fact, I still use a Franklin planner.

Rich Berra:

I still write out

Mike Lindstrom:

Love it.

Mike Lindstrom:

Love it.

Rich Berra:

I still write it out every day.

Rich Berra:

And I borrowed this thing from the Five Minute Journal.

Rich Berra:

I don't know if you've ever heard of it.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

Very familiar.

Rich Berra:

But it tells you, like, every day, what am I grateful for?

Mike Lindstrom:

Yeah.

Rich Berra:

What would make today great?

Rich Berra:

Instead of buying a bunch of those, in my planner, I just

Rich Berra:

do the exercises in my planner.

Rich Berra:

What am I grateful for every day?

Rich Berra:

What do I wanna work on?

Rich Berra:

And I always write, what would make today great?

Rich Berra:

And sure, there's a ratings thing, but at the top of the list is always

Rich Berra:

connecting with the audience and the teamwork and the camaraderie of the crew.

Rich Berra:

Because if that doesn't connect, if you try something that doesn't

Rich Berra:

work or, bad days are when bad things happen in the community that

Mike Lindstrom:

Yeah.

Rich Berra:

That, you know, kinda mess your heart up when stuff happens to kids,

Rich Berra:

it's bad, you know, well, really bad news that kinda turns the vibe of the

Rich Berra:

show around, mass shooting somewhere.

Rich Berra:

Those are bad days because you wonder about what your role is.

Rich Berra:

Should you talk about it and let people vent?

Rich Berra:

Or do you acknowledge it and then try to be fun?

Rich Berra:

What do people come to us for?

Rich Berra:

Those are struggles for us.

Mike Lindstrom:

Yeah.

Rich Berra:

And those can be bad days.

Rich Berra:

I think, when you miscommunicate and maybe you're trying to coach somebody

Rich Berra:

along and they take it wrong and they tunnel out, then you, come home and

Rich Berra:

you feel like you failed that process.

Rich Berra:

Yeah.

Rich Berra:

Because we try that all the time.

Rich Berra:

We have lots of young people on our show and they don't have the

Rich Berra:

benefit of the years that we have.

Rich Berra:

And I, for one, talk pretty fast, and I don't have the blessing of patience.

Rich Berra:

So I might whip through what I think makes total sense.

Rich Berra:

You get the thing, you put them on you, and then they look at you

Rich Berra:

like a deer in the headlights, and then you start getting frustrated.

Rich Berra:

So then you talk faster because now you're in a hurry because the song's ending.

Rich Berra:

And you wanna get your point across.

Rich Berra:

And it might seem like you're cutting somebody in two when

Rich Berra:

you're not, you're just in a hurry.

Rich Berra:

And I know me and JohnJay are both like this.

Rich Berra:

We don't want anybody to leave with a bad experience from the show,

Rich Berra:

but the show moves at such a speed that you can't always be polite and

Rich Berra:

also in a hurry because 10 seconds is left and the mics are going on.

Rich Berra:

I need this.

Rich Berra:

So when those disconnect and people leave with a bad taste in their mouth,

Rich Berra:

that, that'll make me have a bad day.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

So Pamela Hughes was on our show from KTAR and, the Vegas shooting

Rich Berra:

Yeah.

Mike Lindstrom:

Just broke her.

Rich Berra:

We were there the week before in that spot.

Mike Lindstrom:

That, she, that's one of the reasons why she left radio.

Rich Berra:

I bet.

Mike Lindstrom:

Because she was, she doesn't have the fun show.

Mike Lindstrom:

She's delivering the news.

Rich Berra:

Yeah.

Mike Lindstrom:

At that, at that time.

Mike Lindstrom:

And she's like, "Mike, Scott, I just, I was sick and tired." I have his Riley's

Mike Lindstrom:

her daughter, who at the time was like nine or eight or nine or whatever.

Mike Lindstrom:

She's like, "That's somebody's parents out there. Like I have to deliver this

Mike Lindstrom:

bad news. And I had to look at myself and do I really love this anymore?" And

Mike Lindstrom:

that was, she shared it on the couch.

Mike Lindstrom:

That was one of the reasons why she left.

Rich Berra:

What's she doing now?

Mike Lindstrom:

She's doing life coaching.

Mike Lindstrom:

She has her own podcast.

Mike Lindstrom:

She's doing stuff that she was passionate about.

Rich Berra:

Turned it around.

Mike Lindstrom:

She turned it around.

Mike Lindstrom:

She turned around and made it positive.

Rich Berra:

She needed positivity in her life.

Mike Lindstrom:

Correct.

Mike Lindstrom:

Correct.

Rich Berra:

For us, the show is the best positivity.

Mike Lindstrom:

Yeah.

Rich Berra:

It's if they came to us tomorrow and said, Would you guys do

Rich Berra:

another 30 years?" We'd be like, "Yeah, no problem." And we'd have the interview.

Scott Leese:

Would you do 30 years of the news every day?

Rich Berra:

Would we do 30 years?

Rich Berra:

I would not do 30 years of the news.

Rich Berra:

No.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

It's a different ballgame altogether.

Mike Lindstrom:

Yeah.

Rich Berra:

Maybe if it was a morning show where, the last half

Rich Berra:

of the show, you get to have fun.

Rich Berra:

They all have the front side is like doom and gloom.

Rich Berra:

Yeah.

Rich Berra:

And then we're like, "We're gonna talk about fun socks."

Rich Berra:

[laughing]

Mike Lindstrom:

I was gonna ask you about that because some of the morning

Mike Lindstrom:

show, even the Valley or otherwise in the country, it's, there's no music.

Mike Lindstrom:

It's just talk show.

Rich Berra:

Mm-hmm.

Mike Lindstrom:

But you guys have that urgency.

Mike Lindstrom:

You're like, "Okay, song's coming in." Doesn't that.

Mike Lindstrom:

It's like an urgency that's always there.

Mike Lindstrom:

Does that stress you out?

Rich Berra:

No.

Mike Lindstrom:

Cause to your point, you talk fast, you're thinking fast.

Mike Lindstrom:

Is that just how you do it anymore?

Mike Lindstrom:

It doesn't affect you?

Rich Berra:

We've definitely done our show.

Rich Berra:

In fact, we did our show for maybe eight or nine years

Rich Berra:

where we didn't play any music.

Rich Berra:

And the music is such a important part of the identity of KISS,

Rich Berra:

the station that we're on.

Rich Berra:

Big, popular, top 40.

Rich Berra:

And people love that.

Rich Berra:

They love the connection to something new, cool, popular,

Rich Berra:

like that, that kind of thing.

Rich Berra:

And I like it too.

Rich Berra:

I love it that my playlists are still cooler than my 19-year-olds.

Rich Berra:

I love it.

Rich Berra:

It's getting close now.

Rich Berra:

It's getting close because she's dipped back and she's like, "Oh yeah."

Scott Leese:

It's going back to the stuff that you were listening to.

Rich Berra:

Yeah, she's like, "I got Bruno Mars, but I also got a little

Rich Berra:

something from News of the World from Queen. What about that, DAD?"

Rich Berra:

[laughing]

Mike Lindstrom:

Talk about family.

Mike Lindstrom:

I wanna hear about the family, the kids, what.

Rich Berra:

Yeah.

Rich Berra:

So between my wife and I, there are five kids all from 22 to 16.

Rich Berra:

So they're all jammed in the, like ready to launch them off.

Rich Berra:

And it's weird, my daughter's been in New York now.

Rich Berra:

This is her third year in New York, and she takes off tomorrow.

Rich Berra:

And I was hugging her last night.

Rich Berra:

I'm like, "You're my best friend. What am I gonna do when you're gone?" it sucks.

Rich Berra:

If it's worse.

Rich Berra:

Look, I'm tearing up talking about it.

Rich Berra:

It's worse now than it was almost when she first started, because

Rich Berra:

she was home for such a long time.

Rich Berra:

It's like she does so much stuff that feeds that soul.

Rich Berra:

But also, you gotta let them spread their wings and go Take on the world.

Rich Berra:

And, you know, I can see she's unstoppable.

Rich Berra:

I'm not worried about her career, I just miss her.

Rich Berra:

Fortunately all of our kids are quirky and cool.

Rich Berra:

And, some of them are, like, so smart.

Rich Berra:

I don't know.

Rich Berra:

They must have not gotten that bad baby batter from my gene pool.

Rich Berra:

I don't know [laughing] how they surpassed that.

Rich Berra:

But it's great having them all around.

Rich Berra:

Not all five of them are home.

Rich Berra:

My daughter, is off in college.

Rich Berra:

And Stacy, my wife, who's brilliant, her oldest son's going to law

Rich Berra:

school, very young, graduating early, starting law school.

Rich Berra:

And then so we have two or three that are home most of the time.

Rich Berra:

And I love it.

Rich Berra:

I like the noises in the house.

Rich Berra:

I like the dogs running around.

Rich Berra:

I'm not a good guy for quiet, as you can tell.

Rich Berra:

There's been zero dead space in this conversation.

Rich Berra:

[laughing]

Mike Lindstrom:

That's the way we want it, man.That's the way we want it.

Rich Berra:

Yeah.

Rich Berra:

So family's everything to me.

Scott Leese:

Has the schedule been hard?

Rich Berra:

Oh, yeah.

Rich Berra:

It's the hardest.

Scott Leese:

I can't

Mike Lindstrom:

What time do you wake up?

Rich Berra:

I wake up at 3:25.

Scott Leese:

It's not like exactly conducive to a, the

Scott Leese:

traditional, normal, healthy fam

Scott Leese:

- Rich Berra: I'll tell you this.

Scott Leese:

…family parenting background and whatnot.

Scott Leese:

Like

Rich Berra:

To your point, Scott, it's harder than it used to be.

Scott Leese:

It's harder.

Rich Berra:

Because I think I, I told you I cut my teeth doing, overnight,

Rich Berra:

then going and cleaning grocery stores, then going to high school.

Rich Berra:

And I sleep a little in the afternoon.

Rich Berra:

I trained myself on four, three hours of sleep since I was 17.

Rich Berra:

I am not 17 anymore.

Rich Berra:

And, I started feeling, because I played in bands too.

Rich Berra:

And you'd be in a casino and you're not offstage till

Rich Berra:

sometimes three in the morning.

Rich Berra:

So that's 24 hours of being not just up, but up and on

Rich Berra:

- Scott Leese: Yeah.

Rich Berra:

Because you're performing.

Rich Berra:

It's not like you're just sitting back and having a drink

Rich Berra:

somewhere or watching a TV show.

Rich Berra:

And I remember playing, I can even tell you what song it was.

Rich Berra:

We were playing a Guns N Roses song.

Rich Berra:

And in the middle of it, my head went somewhere else and I'm like, What song

Rich Berra:

are we playing?" I was that tired, basically deprived of sleep drunk.

Rich Berra:

And I'm like, "we had another hour.

Rich Berra:

I'm not gonna be able to caffeine this up." And then I realized the next day, it

Rich Berra:

hurt like I'd been through a car wreck. And I'm like, "This is where it starts.

Rich Berra:

You gotta start pacing yourself." The schedule's never been great.

Rich Berra:

I remember when I first started, I was producing when I was 18.

Rich Berra:

You're young, you're fine.

Rich Berra:

Okay, but you still need sleep.

Rich Berra:

You're still human.

Rich Berra:

You still need

Rich Berra:

- Scott Leese: Yeah.

Rich Berra:

…to drink water and sleep.

Rich Berra:

And I remember a doctor telling me, an ENT who told me, because I was

Rich Berra:

getting strep throat all the time.

Rich Berra:

He's like, "I can continue to prop you up on antibiotics and, steroids."

Rich Berra:

But he's Now that you're getting this, your body's gonna be more prone to it.

Rich Berra:

We need to talk about sleep hygiene." I'm like, Sleep hygiene?" [laughing]

Rich Berra:

He's like, "You really should be getting seven, eight." I'm like, "That's like

Rich Berra:

half the day." [laughing] So now, my kids are old enough now where they

Rich Berra:

don't need me to do anything for them.

Rich Berra:

I'm like, "Night going to bed."

Rich Berra:

[laughing]

Mike Lindstrom:

What's your average?

Mike Lindstrom:

You go to bed what time?

Rich Berra:

I usually crash out before nine now.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

Okay.

Mike Lindstrom:

Yeah.

Rich Berra:

I usually do.

Rich Berra:

I'm usually.

Rich Berra:

And what'll happen is my wife, she's great.

Rich Berra:

She'll come in with me and lay down and read a book or whatever

Rich Berra:

and, watch TV or whatever.

Rich Berra:

And I'll just be like, "Are you okay if I peace out?" And she tells me all the

Rich Berra:

time it's usually within 30 seconds.

Mike Lindstrom:

Yeah.

Rich Berra:

Wow.

Rich Berra:

Like I'm out in 30 seconds.

Mike Lindstrom:

So I gotta tell you a story.

Mike Lindstrom:

I told this with John.

Mike Lindstrom:

You know he did that bit where you pull up in his house

Rich Berra:

Yes.

Mike Lindstrom:

In the dark?

Rich Berra:

Yeah.

Mike Lindstrom:

Did he tell you this or no?

Rich Berra:

No.

Mike Lindstrom:

Okay, because on his podcast, I though that was real.

Rich Berra:

[laughing] A lot of people do.

Mike Lindstrom:

So he punked me even on the show.

Mike Lindstrom:

He's like, "Oh yeah." And then offline, he's like, "You know that's

Mike Lindstrom:

a bit, right?" And I, go, Dude, I did not know that was a bit.

Mike Lindstrom:

I thought for real, "this awesome guy gets up every effing day, drives to

Mike Lindstrom:

John's house, picks him up every morning

Mike Lindstrom:

-" Rich Berra: with a fresh cup of coffee.

Mike Lindstrom:

Every morning with a fresh cup of coffee and takes him to the studio.

Mike Lindstrom:

I literally thought that was true.

Rich Berra:

Did you ever think, like, how do they get home?

Rich Berra:

Cause…

Rich Berra:

[laughing] I

Mike Lindstrom:

Though you drove.

Mike Lindstrom:

I never even.

Mike Lindstrom:

It never crossed my mind.

Mike Lindstrom:

I just though you guys had your routine.

Mike Lindstrom:

I'm like, "Wow, these two guys are joined at the hip!"

Mike Lindstrom:

[laughing]

Rich Berra:

I think sometimes we do bits that we think are so obvious,

Rich Berra:

but you're not the only one.

Mike Lindstrom:

You got me.

Rich Berra:

You're not the only one that.

Rich Berra:

My neighbors would ask me about that, like," Are you leaving

Rich Berra:

so early because you gotta pick up JohnJay on the way to work?

Rich Berra:

And I'm like, "Yeah, that's why I'm leaving so early." so my alarm

Rich Berra:

is set as late as I possibly can.

Rich Berra:

Get up, shower, shave, do a little, like stretching and just to get

Rich Berra:

your body woken up and still get to the show and be able to do things.

Rich Berra:

Now, I don't have to get there that early, but I, like it because

Rich Berra:

I can read over kind of the stuff that we prepped the night before.

Rich Berra:

By the time the mics go on, it's six.

Rich Berra:

Then I feel like I'm fully caffeinated, stretched out, warmed up.

Rich Berra:

I'll, I sing on the way in to open up the voice.

Scott Leese:

Isn't it an underrated part of what you do is the

Scott Leese:

dedication and commitment to that

Rich Berra:

The prep?

Scott Leese:

Schedule.

Rich Berra:

Yeah, the prep too.

Scott Leese:

And the prep and all that kind of thing.

Rich Berra:

I think I told you guys I'm, this week, this weekend I'm hosting, Coast

Rich Berra:

to Coast AM, like an overnight radio show.

Rich Berra:

That's all live.

Rich Berra:

That's four hours that I'm doing Friday and Saturday.

Rich Berra:

That's eight hours of live radio, just me, after a whole week of JohnJay and Rich.

Rich Berra:

And then I prep about eight hours for each show because I don't wanna

Rich Berra:

go in and not have anything to say.

Scott Leese:

Yeah.

Rich Berra:

Or not know anything about whatever guests that they have on.

Rich Berra:

So…

Mike Lindstrom:

I don't know how you do it, man.

Rich Berra:

Well, you love it.

Mike Lindstrom:

That's amazing.

Rich Berra:

If you love.

Rich Berra:

I think this is the truth for everything.

Rich Berra:

If you love

Mike Lindstrom:

Yeah.

Rich Berra:

What you do, then you do it to the best that you can do it.

Rich Berra:

You should love what you do.

Rich Berra:

It started for me cleaning bathrooms at grocery stores and mopping floors.

Rich Berra:

I remember thinking like, it.

Rich Berra:

I found it by accident, the "work hard" thing.

Rich Berra:

I was like, this shift's so early, it goes by fast if you're busy.

Rich Berra:

Because I would do sometimes I'd have to come in at like noon and

Rich Berra:

stay till 9:00 at the grocery store and emptying trash, hosing down the

Rich Berra:

meat department, hosing out the trash compactor, really gruesome stuff.

Rich Berra:

Cleaning the bathrooms, the women's bathrooms were always

Rich Berra:

a nightmare, always happening.

Rich Berra:

We were like, "I'm not doing this at home. I'm going to Dierberg's in St. Louis.

Rich Berra:

I'm going to tear up that bathroom." And I would have to clean those.

Rich Berra:

But I realized that in the morning, if I'd hustle, those

Rich Berra:

shifts would go by like that.

Rich Berra:

So I found worth, work ethic by a job that I didn't love going by fast.

Rich Berra:

Now, I love the radio.

Rich Berra:

I love popping open up the microphone and, introducing music and talking up the post.

Rich Berra:

That felt big time to me.

Rich Berra:

Those shifts would fly by, but then you do the opposite where you're

Rich Berra:

totally not a celebrity, you're literally cleaning up people's trash

Rich Berra:

[laughing] from different departments.

Rich Berra:

It gives you a little bit of balance, but it also makes you

Rich Berra:

realize Oh, they know that I'm on duty because the floors are clean.

Rich Berra:

They know that I'm on duty because the checkers don't have to empty

Rich Berra:

their trash cans themselves.

Rich Berra:

I took care of it." So I found a work ethic in between those things

Rich Berra:

of just having the grit to go.

Rich Berra:

And then when you find something you like, it's amazing.

Mike Lindstrom:

Yeah.

Rich Berra:

When I sit down and help, I still help people write music.

Rich Berra:

I still go in the studio and play guitar on people's tracks.

Rich Berra:

And there's a lot of times where there's 12, 15 hours with no food

Rich Berra:

and you're in the studio and you're going because there's a vibe.

Scott Leese:

Mm.

Rich Berra:

The radio show's like that too.

Rich Berra:

I get kind of bummed when the, show's over.

Rich Berra:

I'm always ready to keep going.

Rich Berra:

I like it.

Mike Lindstrom:

So fill in the blank.

Mike Lindstrom:

It all ends In your career?

Mike Lindstrom:

When what happens?

Rich Berra:

Oh, I'm probably gonna die behind the microphone.

Mike Lindstrom:

Is that right?

Rich Berra:

And especially with the sleep schedule, probably next Thursday.

Rich Berra:

[laughing] Save this.

Rich Berra:

It'll be on.

Rich Berra:

And then I'll visit you as a ghost guest.

Rich Berra:

No, I, I, I talk about this with my wife too.

Rich Berra:

My wife has quite a few job ventures too.

Rich Berra:

She got five full-time jobs.

Rich Berra:

She makes me look like a slacker.

Rich Berra:

But I love creating things, so I'll always have to create something.

Rich Berra:

I love coaching.

Rich Berra:

I like entrepreneurship, starting something, creating something out

Rich Berra:

of nothing and watching it get legs.

Rich Berra:

I love it when my friends call who have an idea to start a business.

Rich Berra:

I'm like, "let's sketch it out.

Rich Berra:

Let's see where we can go.

Rich Berra:

Let's see if we can.

Rich Berra:

So what you don't have financing?

Rich Berra:

Let's find out which.

Rich Berra:

Why are we waiting?" I was kind of telling you guys before the break at

Rich Berra:

GCU, I did a little talk with their, their students in the broadcasting, and

Rich Berra:

they've got, this great equipment that they're interviewing. They're like, "How

Rich Berra:

do we start a podcast?" And I'm like, Look at all these microphones you have

Rich Berra:

here. Look at, look at all these things."

Scott Leese:

You've got better equipment than

Scott Leese:

- Rich Berra: Yeah.

Scott Leese:

I'm like, what are you waiting for?

Scott Leese:

Everybody else.

Scott Leese:

Yeah.

Rich Berra:

Why haven't you started?

Rich Berra:

What are you waiting for?

Rich Berra:

Go.

Rich Berra:

Because I feel like I was telling them, the reps matter.

Rich Berra:

The more you get on the mic, the more you talk to people, the more you do the thing.

Rich Berra:

You can't just go to school and learn how to do that thing and

Rich Berra:

be good at it out of the gate.

Rich Berra:

You gotta get good at it.

Rich Berra:

You gotta.

Rich Berra:

Same thing with bands.

Rich Berra:

You need to go play in bars.

Rich Berra:

You need to play in bars that don't like you.

Rich Berra:

You need to play in old phone.

Rich Berra:

You should be able to.

Rich Berra:

For me as an entertainer, you should be able to hand me a guitar

Rich Berra:

and put me in front of every two or 300 people, and I should be

Rich Berra:

able to entertain, at some point.

Rich Berra:

You should be able to turn that on and give them a show of some type.

Mike Lindstrom:

Yeah.

Rich Berra:

And that, I don't think that does end.

Rich Berra:

I think that has to keep going.

Mike Lindstrom:

Yeah.

Rich Berra:

I think that you should.

Rich Berra:

If you have any sort of talent, musical or other, I tell people

Rich Berra:

all the time, if you play an instrument, that's God's gift to you.

Rich Berra:

You need to have it, play in church, play in front of two people,

Rich Berra:

play in front of 2,000 people.

Rich Berra:

You gotta share your gift.

Mike Lindstrom:

Yeah.

Rich Berra:

Whatever that gift is.

Scott Leese:

So big music guy.

Rich Berra:

Yeah.

Scott Leese:

What's your favorite era of music?

Rich Berra:

Oh, my gosh.

Rich Berra:

So you realize this is like asking, you know

Scott Leese:

I know.

Rich Berra:

God who his favorite child is?

Scott Leese:

I understand.

Rich Berra:

Because I mean

Scott Leese:

I understand.

Rich Berra:

I like music more than food and I like food.

Rich Berra:

My favorite era.

Rich Berra:

Let me say my favorite genre.

Scott Leese:

Okay.

Rich Berra:

Because that covers a lot of eras too.

Rich Berra:

Anything that makes me feel something.

Rich Berra:

Anything that gives me a feel.

Scott Leese:

Is that a genre?

Rich Berra:

Yeah, it is.

Rich Berra:

Because there's some music that doesn't.

Scott Leese:

I'm gonna search for that.

Scott Leese:

I'm gonna search

Scott Leese:

for

Scott Leese:

That.

Rich Berra:

I'm gonna tell you what doesn't make me feel anything.

Rich Berra:

Some offense, modern country doesn't make me feel anything.

Rich Berra:

It's

Rich Berra:

- Scott Leese: Yes.

Rich Berra:

…basic and I know what it's gonna be, and the chord

Rich Berra:

structure is simple, and I get that it has an audience, but it

Rich Berra:

doesn't make me feel like something.

Rich Berra:

You give me something in the orange, Zack Bryan, that makes me feel something.

Scott Leese:

Yes.

Rich Berra:

That's a different kind of country, right?

Mike Lindstrom:

Yes.

Scott Leese:

Yes.

Rich Berra:

That's a different kinda.

Rich Berra:

You give me a Miranda Lambert Tin Man, rip your heart out with that song,

Rich Berra:

country, but it rips your heart out.

Rich Berra:

But if you just give me another, another whiskey song, I've heard all that.

Rich Berra:

I've done all that.

Rich Berra:

I think you always love the cars and the music that were popular

Rich Berra:

when you were in high school.

Scott Leese:

Mm-hmm.

Rich Berra:

You always remember the lyrics of things when you're in high school.

Rich Berra:

When I play guitar, I think all my stuff sounds like that stuff I

Rich Berra:

was listening to when I was first starting to learn how to drive.

Rich Berra:

So like for me, it would be like the 80s rock, like the AC/DC, Billy Squier,

Rich Berra:

Loverboy, like fun, uptempo, hooky.

Scott Leese:

Mm-hmm.

Rich Berra:

Like Super hooky, the Bryan Adams stuff.

Rich Berra:

That stuff I get excited when I hear.

Rich Berra:

In fact, I drove here listening to like some sort of 80s rock, but I love

Rich Berra:

90s, I love the 2000s, I love hip hop.

Rich Berra:

Hip hop makes me angry.

Rich Berra:

I love that.

Rich Berra:

So I would say it's not an era.

Rich Berra:

It's something that makes me feel something.

Rich Berra:

And there's music right now that is amazing.

Rich Berra:

A lot of people say new music isn't the same.

Rich Berra:

I would tell you, go listen to Stephen Sanchez who sounds like

Rich Berra:

he recorded in 1955 with a big old microphone, just like gut-wrenching

Rich Berra:

love ballads or Laufey from, Iceland.

Rich Berra:

You heard of her?

Mike Lindstrom:

I have, but I don't remember too well.

Rich Berra:

She, she's like Billie Eilish that writes her own

Rich Berra:

orchestra pieces behind her music.

Mike Lindstrom:

She does everything, right?

Mike Lindstrom:

She does her whole

Mike Lindstrom:

- Rich Berra: She does everything.

Mike Lindstrom:

My son told me about her.

Rich Berra:

Yeah.

Rich Berra:

So there's tons of that stuff out there.

Rich Berra:

And I go find it on vinyl and I sit in my little music room and I get inside

Rich Berra:

the song and that's a happy place.

Rich Berra:

That also never ends.

Rich Berra:

That's awesome.

Scott Leese:

Who's the bigger music guy, you or JohnJay?

Rich Berra:

Oh, me for sure.

Rich Berra:

He thinks I'm a freak.

Rich Berra:

[laughing] He thinks I'm a freak.

Rich Berra:

Because I'll buy a car that has a pretty good audio system in it and I'll be

Rich Berra:

like, "I can't." He's like, "What do you mean?" "I can't." "Well, it's the best

Rich Berra:

they have." I'm like," It's the best they have, but it's not good enough." So

Rich Berra:

I'll get a Signature Audio and I'll have a. Like I have a Toyota out there that.

Rich Berra:

The Toyota's great, but the music just doesn't move me.

Rich Berra:

So I went to Signature Audio and they're like," We don't really do mini Toyota."

Rich Berra:

I'm like, "You're doing this one."

Scott Leese:

Yeah.

Rich Berra:

And I sit and I tune it all the time.

Scott Leese:

The car is just a mechanism by which you can listen to good music.

Rich Berra:

That is correct.

Rich Berra:

And I live far away, so I drive far and I listen to everybody

Rich Berra:

on the show thinks I'm a freak.

Rich Berra:

Everybody thinks I'm a freak.

Rich Berra:

It's so important to me, My wife will tell you too that I, I have a little studio

Rich Berra:

in my house where I'll go and record and I might write a song in 10 minutes, but

Rich Berra:

I'll tinker with it for 20 hours straight.

Mike Lindstrom:

Wow.

Rich Berra:

It's like you get in that little space.

Rich Berra:

Anybody who gets those out, people probably are like

Rich Berra:

that with cooking, golfing.

Rich Berra:

Like I don't play golf, I'd rather play music, I don't

Rich Berra:

want to be obsessed anymore.

Mike Lindstrom:

What's your number one songs played on your Spotify list?

Rich Berra:

I guess I could check.

Rich Berra:

You want me to look?

Mike Lindstrom:

Gotta ask him.

Mike Lindstrom:

Gotta ask him.

Mike Lindstrom:

What's like one, two and three.

Mike Lindstrom:

That's how you know

Rich Berra:

That's

Scott Leese:

THe end of the year reveal is always, is always a little

Scott Leese:

sketchy, like do I wanna share this?

Scott Leese:

Do I want everybody to know this?

Rich Berra:

No, see, that's kind of all over the place

Rich Berra:

because we use it on the show.

Rich Berra:

Okay.

Rich Berra:

Okay.

Rich Berra:

The number one all, of all time, pretty strong.

Rich Berra:

Thin Lizzy, "The Boys Are Back in Town."

Scott Leese:

Wow.

Mike Lindstrom:

Really?

Rich Berra:

The boys are back in town.

Mike Lindstrom:

Great song.

Mike Lindstrom:

[laughing] Great song.

Rich Berra:

See, that makes you feel good.

Mike Lindstrom:

I know what you mean about the feel good song.

Mike Lindstrom:

I gotta know the story about very, very, very first time you met JohnJay.

Rich Berra:

Mm-hmm.

Mike Lindstrom:

Like that first interaction.

Rich Berra:

Did he tell you that story?

Mike Lindstrom:

Off camera.

Mike Lindstrom:

We didn't get into it on the show.

Scott Leese:

No.

Mike Lindstrom:

We talked about a little bit.

Rich Berra:

Okay.

Mike Lindstrom:

We didn't get into it.

Rich Berra:

Our story.

Rich Berra:

Our being together is pretty funny.

Rich Berra:

I'm gonna encapsulate it because JohnJay says I take forever to tell the story.

Rich Berra:

I was working at Dallas at a rock station.

Rich Berra:

He was working at Houston as a country station.

Rich Berra:

We were both hosting our own shows.

Rich Berra:

And, I felt like I was kind of a. Well, I like bands.

Rich Berra:

I don't like solo artists as much as bands.

Rich Berra:

And I was looking for the band.

Rich Berra:

I'm like, "who am I gonna share this with? Who can I build this with?" And I went

Rich Berra:

to a radio conference in New Orleans.

Rich Berra:

It was right before the hurricane hit.

Rich Berra:

So that would've been 99, 2000.

Mike Lindstrom:

Yeah.

Rich Berra:

Right before the big Katrina?

Rich Berra:

Katrina hit.

Mike Lindstrom:

Yeah.

Rich Berra:

New Orleans.

Rich Berra:

It was the week before, actually.

Rich Berra:

And we're at a radio conference, and I'd kinda been.

Rich Berra:

"I need to find somebody to do a show with." And a bunch of people there

Rich Berra:

are like, You should talk to JohnJay.

Rich Berra:

Yo should talk to JohnJay." So we're in the hotel lobby.

Rich Berra:

There's casinos all around.

Rich Berra:

It's a. I finally meet him.

Rich Berra:

It's about midnight.

Rich Berra:

I don't know where he was coming back from.

Rich Berra:

I was coming back from a dinner, hanging out with my show.

Rich Berra:

And I introduced myself to him.

Rich Berra:

We sit down in chairs just like this in the lobby, and we start

Rich Berra:

talking and kinda goofing around.

Rich Berra:

And I noticed that there were other morning shows standing

Rich Berra:

around watching us talk.

Rich Berra:

They weren't one-upping, they weren't jumping in.

Rich Berra:

They were just watching us talk.

Rich Berra:

And I'm like, that could be a show." I went back to Dallas.

Rich Berra:

He went to Houston.

Rich Berra:

And I was what I like to call "liberated from my contract." [laughing]

Rich Berra:

and they were like, "Here's what.

Rich Berra:

We think you suck so bad, Rich, that we understand you get a contract.

Rich Berra:

Just don't come to work and we'll pay you everything just

Rich Berra:

to stay home." That feels good.

Rich Berra:

A lot of people love that thing, but I hated it because I couldn't do my thing.

Rich Berra:

So I called JohnJay, I'm like, I gotta do something.

Rich Berra:

Let's meet somewhere." And he was feeling like, he didn't love his job

Rich Berra:

either, but he wasn't ready to leave yet.

Rich Berra:

So we decided to meet in Austin at Stubbs Barbecue.

Scott Leese:

Oh, yeah.

Rich Berra:

And he brought his dad with him and we started talking and

Rich Berra:

we decided that I would drive down to Houston and stay at his place and

Rich Berra:

we would just do demo tapes together.

Rich Berra:

So we did, and then he was liberated from his contract like a week later,

Rich Berra:

both, like around the same month.

Rich Berra:

Wow.

Rich Berra:

So our show was pretty good.

Rich Berra:

I took it back and edited it and we started setting it all off.

Rich Berra:

As you can imagine, I put it together and JohnJay sent it all off.

Rich Berra:

So he already started with the PT Barnum.

Rich Berra:

And we had job offers in Washington, DC, Seattle, and the two that were bidding the

Rich Berra:

highest that were going back and forth, I had an agent, JohnJay didn't, but it was

Rich Berra:

between Cincinnati and Tucson, Arizona, to the point where moving trucks had come.

Rich Berra:

I'd moved out of my apartment.

Rich Berra:

Everything was on my moving truck and they're like, "Where are we going?"

Mike Lindstrom:

Don't know.

Rich Berra:

And we didn't know.

Mike Lindstrom:

Wow.

Rich Berra:

We didn't know until Tucson came together and we decided

Rich Berra:

on Tucson because JohnJay had family there, really wanted to be back.

Rich Berra:

Him and his wife had really wanted to be back around family.

Rich Berra:

And I'm like, "Well, this guy's pretty interesting. I think these shows will

Rich Berra:

be pretty good." And that station, KRQ in Tucson, even though it's a

Rich Berra:

smaller market, it's a big station.

Rich Berra:

It's a big top 40 station.

Rich Berra:

Sounds great.

Rich Berra:

The staff was great.

Rich Berra:

The promotions are great.

Rich Berra:

They didn't run it like a small time station.

Rich Berra:

And we though, maybe we'll get more than a couple of months to get our

Rich Berra:

show together and we went number one, I think, in the first ratings period by.

Rich Berra:

In fact, we've been number one there for 25 straight years in almost every demo.

Rich Berra:

[laughing] that city is so good to us.

Mike Lindstrom:

Wow.

Rich Berra:

And then we grew out of there.

Rich Berra:

We grew there.

Rich Berra:

But the talk in Austin was really what did it, where

Mike Lindstrom:

Wow.

Rich Berra:

We just kinda like, "Well, what would you wanna do?" And

Rich Berra:

I though he was just a unique guy.

Rich Berra:

He brought a scrapbook with him of things that he did in radio.

Mike Lindstrom:

Really?

Rich Berra:

And that he had his dad with him there too.

Mike Lindstrom:

I was gonna ask you, why did he bring his dad?

Rich Berra:

His dad was just hanging out and he's like, I'm gonna go meet this guy.

Rich Berra:

Come on with me." And I just loved that relationship that they had too.

Rich Berra:

I thought that was really, really cool.

Mike Lindstrom:

That's awesome, man.

Rich Berra:

Now, if I would've asked my dad to come with me, he'd be

Rich Berra:

like, "I'm busy. I'm too busy to play grab ass with you and your friend."

Mike Lindstrom:

Yeah.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

[laughing] let us know what you're up to before we wrap up.

Rich Berra:

Okay.

Mike Lindstrom:

We have this new term, Friends of Mike and Scott,

Mike Lindstrom:

FOMAS, so we just made this up.

Mike Lindstrom:

But we would love to have you guys together back on or

Rich Berra:

Yeah, we'd love to.

Mike Lindstrom:

I'm serious.

Mike Lindstrom:

Like this is so fun.

Mike Lindstrom:

You guys

Rich Berra:

Have such great snacks.

Scott Leese:

We gotta complete the triangle.

Scott Leese:

[laughing] JohnJay, Rich, now we gotta get both of them at the same time.

Mike Lindstrom:

That would be amazing.

Mike Lindstrom:

Getting you two guys together.

Mike Lindstrom:

I really appreciate it.

Mike Lindstrom:

By the way, all the things you have going on, man, going off to college,

Mike Lindstrom:

everything you have going on in the next 24 hours and you took time for us.

Rich Berra:

Of course.

Rich Berra:

We said we meet.

Rich Berra:

That the Midwest in me.

Mike Lindstrom:

That means a lot to me.

Rich Berra:

You tell me to show up somewhere at Thursday at 12:30?

Rich Berra:

I'm there, bro.

Mike Lindstrom:

No, he, he texted me back.

Rich Berra:

You don't even need to text.

Mike Lindstrom:

I know.

Mike Lindstrom:

The text goes, "What do you mean?

Mike Lindstrom:

I'm gonna be there.

Mike Lindstrom:

I'll be cracking the mic.

Mike Lindstrom:

That's what I do, baby." So tell us what you're up to.

Rich Berra:

My family would never let me hear the end of it.

Rich Berra:

That's the thing.

Rich Berra:

Your people keep you humble too, right?

Rich Berra:

They keep you humble, they keep you honest, and they keep you on track.

Rich Berra:

If we say we're gonna do something, we're gonna do it.

Mike Lindstrom:

I appreciate that.

Rich Berra:

I had to show up, in a full body cast, that would've been here.

Rich Berra:

Let's hope that doesn't have to happen.

Rich Berra:

So yeah, the end of the show promoting, of course, JohnJay and

Rich Berra:

Rich, JohnJayAndRich.com, on Instagram.

Rich Berra:

You can find us at JohnJayAndRich on YouTube.

Rich Berra:

If you wanna not listen and watch the show, there's that.

Rich Berra:

Please, if you have any way to support kids and foster, that is our Love Up.

Rich Berra:

And then, of course, JohnJay and his wife have Love Pup, which re-homes dogs.

Rich Berra:

And they don't charge for that.

Rich Berra:

We don't charge for homing children either, which is a good thing too.

Rich Berra:

So if you can get involved at all, even if it's just mentoring foster kids, you don't

Rich Berra:

always have to take them into your house.

Rich Berra:

We understand that's a big commitment, but there are, at this moment, 14,000 kids

Rich Berra:

in Arizona living not with their parents, living within the foster community.

Rich Berra:

We'd like to get that number down to zero.

Mike Lindstrom:

Yeah.

Rich Berra:

And it takes everybody's help, and it takes all of us, getting

Rich Berra:

in and getting our nails dirty, and stepping up and telling kids that

Rich Berra:

have been, unfortunately severed from their parents that you matter.

Rich Berra:

We're trying to make a difference, you can make a difference, and

Rich Berra:

you're not trash, you matter.

Mike Lindstrom:

Yeah.

Rich Berra:

So that's what I wanna say.

Mike Lindstrom:

Thanks a lot, man.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

I appreciate you coming on.

Mike Lindstrom:

This is our goal.

Mike Lindstrom:

Day one, is to get these two guys on,

Rich Berra:

Yeah, really?

Mike Lindstrom:

Two-thirds.

Mike Lindstrom:

We have.

Scott Leese:

Two-thirds of the way there.

Mike Lindstrom:

Two

Scott Leese:

Guys are together.

Rich Berra:

I like what you guys have done with the place.

Mike Lindstrom:

Thank you.

Scott Leese:

Thank you.

Mike Lindstrom:

Appreciate it, man.

Rich Berra:

Hard to believe that this was Scott's apartment.

Scott Leese:

Yes.

Scott Leese:

Yes.

Scott Leese:

I'm big into interior design.

Rich Berra:

Apparently he's likes the modular look.

Scott Leese:

No.

Scott Leese:

He likes the modular look.

Mike Lindstrom:

Yeah.

Mike Lindstrom:

You can't see up a, it's all

Rich Berra:

This is beautiful.

Rich Berra:

What is this?

Rich Berra:

Etsy?

Rich Berra:

The setsy?

Rich Berra:

This is nice.

Scott Leese:

Rich Mahogany.

Mike Lindstrom:

Yeah, Rich Mahogany.

Rich Berra:

Rich Corinthian leather.

Mike Lindstrom:

It's Ikea, bro.

Mike Lindstrom:

We gotta get JohnJay and Rich on the couch next year, but I really

Mike Lindstrom:

appreciate you taking time today, man.

Rich Berra:

My pleasure.

Scott Leese:

Thanks everybody for joining us on another episode of

Scott Leese:

What's Your Story with Mike and Scott.

Scott Leese:

I'm Scott Leese.

Scott Leese:

This is my good friend, Mike Lindstrom.

Scott Leese:

Thanks to our guest for joining us today.

Scott Leese:

Make sure you follow them on all the social platforms.

Scott Leese:

Make sure you follow us on all the social platforms as well.

Scott Leese:

And check out whatsourstorypod.com for future episodes, past episodes,

Scott Leese:

upcoming events, along with, a way to follow our newsletter.

Scott Leese:

Big shout out to our friends at NectarFlow who host us here in studio,

Scott Leese:

and we will see you next time on What's Your Story with Mike and Scott.