This TV Anchor's Kid Went Viral at 5! | Nadine Bubeck

Nadine Bubeck: Nicholas, at five years old, was going on Zoom interviews for Fox News at

NBC news with Brian Williams.

Geez. Real simple. We woke up at three in the morning to do Good Morning America.

I am not kidding you.

Mike Lindstrom: Oh my gosh.

Nadine Bubeck: He did.

Scott Leese: Oh my God.

Nadine Bubeck: Locally, they covered him because they were hurting for stories.

Clearly. And. You know I what was the goal to instill in him an entrepreneurial spirit at a

young age, but also to think outside the box.

Intro Band: 0000. Oh oh. Lean in

closer. This is your time.

Oh. You're crooked. Oh.

What's your story? Hey, say the words out loud.

I can Scott gonna crack that crowd.

What's your story? Hey, turn it up.

Let's go. Every voice, every scar.

Every road. What's your story?

Mike and Scott.

Let's talk.

Mike Lindstrom: You ready for this one?

Scott Leese: I'm ready.

Mike Lindstrom: Mike Lindstrom here. Scott.

Lease. What's your story?

Another episode. I'm excited about this one.

Any time we get an owner publisher in to talk about media,

social media and all the fun things, an entrepreneur entrepreneur.

Scott Leese: California lady too.

Mike Lindstrom: Oh yeah. You're always bringing the connection. You always get up front. So I

want to make sure I get this right. Paradise Valley City Lifestyle and Scottsdale City

Lifestyle owner and publisher of the magazine.

I'm not going to get too much into this, because I think there's a lot of story to it

that I want to bring in. So, Nadine Bubeck, want to make sure I get that

right. Nadine.

Nadine Bubeck: You got It right.

Mike Lindstrom: Thanks for joining us today.

Nadine Bubeck: It's rare that I'm in the hot seat.

Mike Lindstrom: This is the best. So we always start off every podcast with what's your story? So you

can take us wherever you want.

Nadine Bubeck: So I have 45 minutes. It's like 1, 2, 3, GO!

Mike Lindstrom: You can do it all in one take.

Scott Leese: You can do it.

Mike Lindstrom: Well, it's been done.

Nadine Bubeck: I am a one take wonder. It's been done. Okay,

so what's my story?

Mike Lindstrom: What's your story?

Nadine Bubeck: Well, you've mentioned California.

I'm from California, but I've lived in Arizona longer than I've lived anywhere else.

This is home. This is where I'm raising my kids. My husband's from here.

I spent ten years on air as a news anchor between San Diego and Phoenix.

So I know that you're really into surfing. I was covering surf competitions and gosh,

all over San Clemente and San Diego.

It was such a fun job. I worked for the Fox station there,

transitioned to work in Phoenix. I worked for Channel 5.

This was before the duopoly of 5 and 3.

So I was the morning show traffic anchor with other names. You might remember Maria Peony,

Pat McReynolds, Paul Horton, Nicole Crites.

A lot of them are on the evening news now, but we were the morning show team.

Then I decided to have a few kids, you know, got married, had three boys and I

transitioned out of TV news, but still stayed very immersed in media.

So marketing, PR, digital writing, local, national, you name it, I've done it, I

do it. And then three years ago, I took over Paradise Valley City Lifestyle,

which we're going to dive into. And then starting in June,

I'm also the owner of Scottsdale City Lifestyle.

Mike Lindstrom: That's a big deal.

Nadine Bubeck: So I wanted to keep that tight.

Now I feel like you're gonna ask me a billion questions.

Mike Lindstrom: Well, first of all.

Nadine Bubeck: 1, 2, 3, GO!

Mike Lindstrom: By the way, he has two sons.

I have two sons.

Nadine Bubeck: Oh, good, so we're very biased towards boys.

Scott Leese: A little bit.

Nadine Bubeck: My boys are 12, ten.. 12, 11 and eight.

And actually you should have my 11 year old on because he's a sports reporter.

Mike Lindstrom: Is he...

Nadine Bubeck: Follow him on Instagram? It's adorable. Yes, he loves it.

Mike Lindstrom: How did he get the bug in that? Like.

Nadine Bubeck: Um, REALLY?

Mike Lindstrom: No, no, no. At a young age, he's watching mom on TV.

Nadine Bubeck: Well, he's... He's obsessed with sports.

And, you know, I'm a package deal.

So I bring my kids wherever I go; to photoshoots, to whatever. The other week

we were sitting in the Rah-Rah Room with Dillon Brooks and he was talking it up with

him and so good for a photo shoot.

And you know, he he's just very pure.

He's not shy, he's pure, he's sweet.

So the players really take a liking to him.

Mike Lindstrom: I bet.

Nadine Bubeck: But you should see his Instagram.

I mean you name it he's done.

He's done it.

Mike Lindstrom: Tell us the handle.

Nadine Bubeck: @SportsWithZaza... Z-A-Z-A.

So there's my there's my shameless team.

Mike Lindstrom: You have to know he'll be our youngest guest ever.

Nadine Bubeck: Youngest guest.

Mike Lindstrom: I know. Well, it's close, it's close call.

We have. We had a dog on the show. We've only had one dog. But that person that young. I

don't think we've had anywhere close to that.

Nadine Bubeck: I'm curious about how that podcast went.

Mike Lindstrom: Yeah, it was interesting.

So tell us about the TV bug.

When did you TV bug like, okay, that's it.

I'm going to go into TV.

That's where. Where did that stem from?

Nadine Bubeck: You know what, when we were young, we used to have to write papers versus AI or

type papers. And I still have my autobiography.

I still have it. And it said two things that because we had to manifest,

I think I seven, eight years old and I have it and it says I want to be a news anchor.

I think I either said Katie Couric or Diane Sawyer. Wow.

And it said, I wanted to own a fashion magazine.

Wow. I never became Katie Couric or Diane Sawyer.

And my magazine is not based on fashion, but the path has a very interesting way in

working out.

Mike Lindstrom: 7 or 8. When you wrote.

Nadine Bubeck: This, I do believe.

Mike Lindstrom: In writing things. School assignment.

Nadine Bubeck: It was a school assignment.

Mike Lindstrom: That's great man.

Nadine Bubeck: And I'm a hoarder, so I keep everything.

And I'm so glad I did.

Mike Lindstrom: So was it one of those two watching them on TV?

Nadine Bubeck: You know what? Well, I think I always watched the Macy's Thanksgiving Day Parade.

Mike Lindstrom: Yes.

Nadine Bubeck: And I just I thought it was so fun.

And and to be able to host something so happy.

And I really always enjoyed speaking in front of an audience.

So even through high school and I just decided in high school I was going to go the

route of TV news. And I truly did.

I graduated high school.

I went to four colleges in four years.

Well, one being Mizzou, which is really good for journalism.

I ended up transferring to San Francisco State during my last years at San Francisco

State. I interned at, you know, at that time there was a CNN bureau

in San Francisco. I got a job at CBS, at ABC seven.

I made friends with mentors who are still my mentors today.

And then I said, I'm going to graduate and move the next day.

And I graduated. I moved the next day.

Any guesses where I moved.

Mike Lindstrom: San Diego.

Nadine Bubeck: Not to San Diego. I moved to Yuma.

Mike Lindstrom: Yuma.

Nadine Bubeck: Yuma. I worked in Yuma.

Yuma was my first TV news job.

I think I was 21.

Scott Leese: At that point. You maybe go anywhere, though.

Nadine Bubeck: Well, so when you're in TV news and you're ready to get your first job,

at least that was a million years ago when I started before Instagram,

before you could be a reporter on your own, which really is true.

You had to send a demo tape.

I mean, a dvcpro tape, which I still have all of those too.

And you had to put together your stuff and you always started in a small market and Yuma

was a nice small market and I was 21 and I moved.

I remember it was the beginning of June or July.

I never sweat before in my life and 150 degrees weather.

And I was very fortunate because in Yuma and by the way,

that station's not even there anymore.

They said, Nadine, do you want to launch a 4 p.m.

newscast? So at 21, I was producing, anchoring,

rolling my own prompter, an hour long newscast.

And Yuma was a great starter market because you had the Marines and you had the border.

In fact, I was sent on assignment on the HMS illustrious,

a Royal Navy carrier out in the middle of the Atlantic Ocean at 21 years old,

covering the first time U.S.

Harrier pilots were taking off in on U.S.

warship. So it was.

Mike Lindstrom: Great. That's so cool. You know, we had you had a Gibson. So I was in Vegas.

Nadine Bubeck: Yeah. Well that's a yeah. Well she's not still there.

Mike Lindstrom: Well she's she does love Vegas.

She said she actually still has a propensity for. But we listening to you all talk about

the ascent, Looking for the next market.

Looking for the next market. So I didn't know the uma stopped though. Tell me about the San

Diego stop off.

Nadine Bubeck: So then I was looking for a job in San Diego because I really wanted to get there.

And I'm going to try to explain this.

It was the first in San Diego.

Fox was on channel six, and Fox was changing its affiliate to another

station. So they were starting what they called at the time.

If you Google it, the new Fox five San Diego,

and it was owned at the time by Tribune, which is now Nexstar,

and Rich Goldner, who I still keep in touch with the news director there.

He hired me. Bless his heart, because I lied my way into that job.

I told him I knew how to Vijay.

I told him I knew how to shoot.

I told him I knew how to edit, I told him I would do anything and I would do

anything, but I had no idea how to do any of it.

Yeah. And I was there the day that the new Fox five started.

And I will never forget because forever for the rest of the years after us,

Fox will be on Fox five.

And I was there the day it started, and it was such a fun station.

In fact, I was talking to someone earlier today. I had more fun those two years than I

did in college. I mean, Fox was great.

We had such great leadership.

It was so everyone was young and fun and supportive.

You should have Kathleen Bait on. She was.

She's actually from here, but she was a news anchor there for 30 years.

And so there was a lot of Arizona connection.

And San Diego was it was a dream.

Mike Lindstrom: I remember watching, I went to UC San Diego and I went to law school at Cal Western.

And I, I watched those channels.

So these names you're bringing back.

Nadine Bubeck: Chrissy Russo is one of my best friends. She was in my wedding, so she did weather. She

just left.

Mike Lindstrom: Like media all together.

Nadine Bubeck: She's going to start her own thing.

So stay tuned. I'm not gonna say anything yet,

but Chrissy was whether 25, 30 years if you lived in San Diego,

if you know San Diego, you watch share.

Mike Lindstrom: So it's interesting talking about the hunt, the grind and want to move in these markets.

And now you get people like you, like you said,

you know what? I'm done with the media. I'm going to go a different route. I'm going to

build my own thing. Yeah. So was that tough for you? Did you say I'm done with me? What

was your thing? Did you say, that's it? I'm done with media. I'm getting

on TV. I'm going a different route.

Nadine Bubeck: Well, that's a good question, because after San Diego,

I transitioned to Phoenix.

I met someone here in Scottsdale who's from here.

I got the job in Phoenix, and I worked for a few years on air here in

Phoenix, and it was great.

I mean, a great station and being part of a morning show.

I was young and it was fun.

And I wrote for other magazines locally.

It was a great opportunity, but I think once I had my first son,

which I now have three, there tends to be a shift.

There tends to be like, am I waking up at 330 in the morning to feed

my baby, or am I waking up at 330 in the morning to go on TV?

And where is my heart? And my heart wasn't in traffic and we all knew that.

So I cut ties with TV news at that time.

But to answer your question, it doesn't leave you.

It never left me. My love for media is in my heart.

It's in my soul. Tv has never left me.

I've stayed pretty consistent on TV since the day I left news.

I just did it in different ways.

Yeah. And I always say some people get their high off Pilates.

I wish I did because I'd have much more muscle,

but I get my high off creativity and I love and connection and I love the media world,

but it's also evolving and also changing.

So what I'm doing now, this is definitely the most exciting chapter

professionally that I've been in in a long time.

Scott Leese: It was print media and digital media.

How are you balancing the insertion of AI and just like slop,

keeping it authentic.

Nadine Bubeck: Keeping it authentic.

Scott Leese: While also potentially utilizing some of the tools and technology that are out there to

make the magazine better.

Nadine Bubeck: Well, I'd love to answer that question, but can I dive into what it is just so people

understand? So about three years ago, I took over Paradise Valley City Lifestyle.

It was not a new magazine.

The old owner wanted to move on.

We took it over. It was a sink or swim type of a moment,

and I was like, we're going to swim.

And I just want to shout out every single person in this community who supported me

from day one. I mean, people like Katrina Barrett,

who's the number one realtor in the state. I had a baby little magazine.

I said, please, will you be my partner? She was the first one to sign for 36 months and

she's dominating the market.

I had so much community, the media, TV people,

friends, John Jay. Like everybody was just like,

what do you need to get this thing going again?

And we got it going really fast.

So I owned Paradise Valley City Lifestyle, a monthly print publication,

local luxury, 12 months a year.

So that makes us different than others.

That's story based. So you guys are telling stories. So are we.

I mean, our covers Mike Tyson, Charles Barkley,

Michael Nicole Phelps, Randy Johnson, Luke Bryant, Danica Patrick,

Devin Booker and his awesome female agent, Jessica Holtz.

We have great covers. Mark Kurlansky don't forget me.

Yeah, yeah. Substance and storytelling inside.

So PV reaches PV Arcadia, Biltmore, and it's a really great community

that we serve. And now I'm going to become the owner of Scottsdale City Lifestyle

starting with the June issue.

So now we're covering everything in Scottsdale that we're not already hitting

from McCormick ranch, North Scottsdale, Greyhawk,

DC ranch, Silverleaf, Troon, West Baroque, etc.

so two magazines remain completely separate 12 months a year,

but under one ownership, one vision, and one standard and one

community, which is what I value most.

Print. While some may say, has a little story of itself behind it,

I would say what we're doing is truly something special.

The biggest compliment I get every single month is I read your magazine cover to cover.

We're telling good stories and people care about what's inside.

They're excited about what's inside.

But what we've been able to do is expand the platform.

So we're print, but we're digital, we're social,

we're events, we're broadcasts.

I bring the magazine on TV.

I have a nationally syndicated podcast.

So we are all these things.

I do want to answer your question because you asked about AI.

I'm still figuring it out.

A lot of things that we do that I do are old school because literally when I was in news,

we used to have to log a five minute tape to log a 30 minute interview takes a long time.

Where I've seen a lot of efficiency is using tools that like transcribe a podcast for you.

Do I use that? I put my podcast into it and it transcribed it verbatim.

So it's not recapping, it's not writing an article for me.

It's just saving me time.

So am I using it as a time saver for efficiency?

Yes, but I don't feel that AI is a human.

I believe it's a tool.

Yeah. And if it's used strategically, it can help you.

If it's not used strategically, you can tell.

Mike Lindstrom: Yeah.

Scott Leese: It can't replace.

Mike Lindstrom: It can't.

Nadine Bubeck: Replace human.

Scott Leese: Storytelling.

Nadine Bubeck: No it can't.

Mike Lindstrom: And I've seen some of the I won't say names because they're not in this market, but there

are people who may watch this that had some kind of a digital footprint. And,

and I've heard that no one's really writing these articles.

It's not a real human being behind these articles. They're just putting their

prompting it well and editing it well, pulling it out,

sticking it in word. And then they say, okay, well, this is the article. I'll put my

name on it, but it's not really the original content.

Nadine Bubeck: But that's why I value doing interviews.

That's what you're sitting here doing right now. You value a real interview.

So maybe some interviews that we use in the magazine are literally question,

answer, question, answer which to the brain, it's really easy to read.

It has a lot of readability.

The way we write. I'm writing for people who want to have an experience with sitting down

and reading the publication, reading the story,

but I bring things on social, I do social segments,

I do my podcasts. So there's other ways I'm taking what's in the magazine and telling the

story deeper and greater and bigger.

Mike Lindstrom: So real quick, one question because you brought it up, can we know who's on the June

cover yet or no.

Nadine Bubeck: My June and July covers, I mean, all our covers are awesome.

Yeah. But we have some really cool covers coming up and covers that will be like,

really? Or like, how'd you get that?

Or where did that come from?

Scott Leese: It's ad revenue, the way that you're monetizing primarily.

Nadine Bubeck: So for monetizing the magazine grows based on how many advertisers we have inside.

However, I hate that word. I like the word partnership because that is what it is.

That is how I support the people and the companies and the businesses and the brands

that we bring on board.

That is how the magazine grows.

No one can have something without making money to make it successful.

So it is based on the support of our partnerships.

But what we offer our partnerships, it's so invaluable what we are offering,

not only through a print ad, but through editorial,

through social, through in-person connection,

through having a media partner that they could rely on.

Because what I valued most is evolving this platform of Paradise Valley City lifestyle.

Now, Scottsdale City lifestyle is a foundation of trust,

and that is what this is becoming. I mean, I I get text messages, I don't want to tell

you from who because you'll know who they are. Yeah. All day long saying, Nadine, do

you know someone who does this?

Do you have someone who does that because they trust it?

Yeah, they trust what's inside and they trust our network.

Mike Lindstrom: See, if I was going to be paying for any of that,

that's the one thing I would want the most is access to who you know,

because I know, you know, a lot of people, that's a big deal.

Like when you talk about, hey, you're paying to play,

but you're paying to play with us and we're a partnership in truth forum.

Like you're getting invited to parties going on podcasts.

Scott Leese: You're paying for access to the network.

Mike Lindstrom: Yeah.

Nadine Bubeck: You know, it's interesting that you say that. And I never say me. It isn't us.

It is a community, but it is the kind of like the way I describe it.

I feel like we're like a membership, right?

Yeah. And if you go to the gym once a week or once a month,

it doesn't work. But if you go to the gym and you go to the classes, you go to the

nutritionist, you go to their mix and mingle functions.

It works. You're getting the bang for your buck.

So that is who we are.

We are a membership. Yeah it is and it is exclusive.

Mike Lindstrom: Yeah, it's.

Nadine Bubeck: It is.

Mike Lindstrom: Exclusive. If you don't know the people that he's learned this from being an outsider the

first time, he's an outsider.

Everybody like everyone knows everybody. Like it's a network.

It's the craziest.

Nadine Bubeck: You know what to compliment that is we have a very supportive community.

Like the community here is empowering.

I can't tell you, men and women alike who say,

how can I help? How can I support?

I want to do this to help this thing grow.

So yes, we know a lot of people, but it's because the people are supporting

the people.

Scott Leese: Yeah, that's very different, I think, than we're all from Northern

California. That's very different than Northern California or La la.

Mike Lindstrom: That's everyone's for themselves.

Most of my friends in media, they're not even friends.

Nadine Bubeck: It's not dog eat dog. No, I don't think it is.

Mike Lindstrom: You go to a nonprofit, you might see channel three person,

channel five person, channel 15 person or one seven cocktails, and you're like, oh, how do

you all know each other? Oh, we started together on channel five like 12

years ago, and everyone remains supportive of each other.

Nadine Bubeck: And they still.

Mike Lindstrom: Are. They still.

Nadine Bubeck: Are. I mean, all the people that you've had on the show are still very supportive of one

another. I mean, and of this.

Mike Lindstrom: But the question I have is the once a month thing,

like we do this once every what, 7 or 8 weeks?

There's prep that goes into it, there's the full day. As soon as that hits

the shelf, that month goes out, your brain goes into it and it's already

going into mode of, how do you do that?

Because that's stressful.

Nadine Bubeck: You know, that's so interesting.

So in TV, you live in the now.

You don't live in the five minutes ago. You don't live in the tomorrow. You live in

what's happening now. That was the biggest mind swap I had to do in my head.

I literally live in the future like I.

My October cover is done.

Mike Lindstrom: Wow, that far out

Nadine Bubeck: I mean, you don't have to be that far out, but I'm an OCD planner.

I'm a type A personality. I do like to plan ahead months ahead.

I'm not all the time I'd love.

I'd love to be, though.

I would love to be to get to that point because it's efficiency,

right? And it's having things, you know, you're constantly thinking about

the next. And when one deadline hits the next one,

the next one, the next one, which I kind of enjoy because I like

structure in my life. There is time management every single month when this needs

to happen, when that needs to happen.

I do a segment on Instagram called purely PVC.

L will be launching our one for Scottsdale as well in June.

I mean, I do three big events per year.

You're coming to our next one, and I can't tell you how grateful I am for

the venue support that we've had.

We've worked with Chef Beau, Chef Joey, we've done Jade Bart sanctuary,

the Rooftop at Dominick's.

We've had Century Grand Square one with bourbon and bones.

So we do these beautiful elevated events where these restaurants and venues,

they are just phenomenal to.

Mike Lindstrom: Host in the Valley.

Nadine Bubeck: Oh my.

Mike Lindstrom: Gosh.

Nadine Bubeck: They're they're incredible.

And we have the best places to go here.

Mike Lindstrom: Yeah. What was the one you did at Grand Century Grand?

Which one was.

Nadine Bubeck: That? So that was the one in February.

Okay. And I don't know if you've been to Century Grand.

Mike Lindstrom: But oh, so cool.

Nadine Bubeck: So we had the whole thing. So we had the train bar.

Mike Lindstrom: The whole.

Nadine Bubeck: Thing, the whole thing. We had the train bar. Then you could go to undertow.

I mean, it's literally called platform 18. It's an experience based venue with really,

really good drinks.

Mike Lindstrom: It's like you're on a.

Nadine Bubeck: Train.

Mike Lindstrom: You're.

Nadine Bubeck: On a train and there's windows going, and then you're in a sunken ship and they're

like.

Mike Lindstrom: You get caught up. You might think you're on an effing train. Like it's yeah, if you have

movement issues.

Nadine Bubeck: It's super.

Mike Lindstrom: Cool. It's a trip. Yeah.

So she's getting these kind of places there and.

Nadine Bubeck: We're working with 40 love coming up.

Mike Lindstrom: Wow. Okay. Yeah.

Nadine Bubeck: Which is an old.

Mike Lindstrom: Herself, let alone she's running this place or getting these places.

Nadine Bubeck: And these are the events that we do, but the events are really a lot of our

partners that we have.

They're really busy. Like life is busy and they can't do a monthly happy hour.

And to me, the word networking has become a little bit dreaded.

I value the word connection.

So what we do is we put on intentional events that fosters our Paradise Valley and

Scottsdale City lifestyle, network and community,

get them under one roof, have a good time.

Because if you're having a good time, you'll come back and you'll stay for more.

And then to connect authentically.

Even though I run around the room with my head cut off, being like, oh, you need me.

That person, you need that person, even that person. And then I'm also involved

in a lot of events. So I'm emceeing the Alzheimer's Gala.

I'm emceeing Childhelp for the second year in a row.

I'm emceeing Amanda Hope Rainbow Angels in Fall.

I'm emceeing chances for children.

There's another one. I'm doing PCH stage.

So while I can't join any board, I'm very supportive of this community that

has done so much for my family.

Mike Lindstrom: You stay neutral when it comes to getting on nonprofit boards.

Nadine Bubeck: I don't want to.

Mike Lindstrom: Do.

Nadine Bubeck: It. Oh my gosh. It's it's a lot of work.

It's a lot. I'll support them through media.

I mean, I will do, I will always support them through media.

I'm happy to emcee.

Scott Leese: Do you feel like the amount of work that you have to do just doubled with the acquisition

of this?

Nadine Bubeck: That's a good question. I've been asked that question a lot.

I don't want to say it's doubled.

I want to say I need to have a firmer system.

But a lot of the things we do, you know, you have to understand PV,

Arcadia, Biltmore, Scottsdale, it's kind of a bleeding market.

So there might be some times that we do similar things or similar stories,

but each one will maintain its own identity.

Another thing is that a lot of our partners, they want presence in both publications.

So it doesn't necessarily mean double the work.

And frankly, at one time I looked at my life as work.

Now this job doesn't seem like work.

Like I used to work in corporate.

I used to work a 9 to 5 or really a 330 in the morning to a 12 or the night shift.

But now when you live it, it's not work.

It's enjoyable. I find myself thinking about it,

not dreading it.

Mike Lindstrom: Yeah, I want to see her social calendar. We were talking earlier to someone about their

actual calendar. I want to see your social calendar. It's got to be bananas.

Nadine Bubeck: My husband's like, maybe sometimes you got to say no.

And. And sometimes you have to say no.

Yeah, but I will tell you this.

I do not miss my kids games.

Mike Lindstrom: Good.

Nadine Bubeck: I do not miss my kids games.

I mark off my calendar.

This Thursday. I marked off for a field trip.

My priority first is my family.

I love it, but I also want my family to see that mom has a sense of self.

So the social calendar it.

It does ebb and flow like this is a really busy October will get really busy,

but summers I like to chill like there are chilling moments.

Mike Lindstrom: Summers. That's the one thing. Arizona is so damn hot, nothing really happens.

Nadine Bubeck: Yeah, but the kids have busy schedules this week.

I have.

Mike Lindstrom: Baseball.

Nadine Bubeck: Baseball games, after school.

Mike Lindstrom: Travel, school.

Nadine Bubeck: Every single.

Mike Lindstrom: Day. Yeah.

Nadine Bubeck: Which is so fun. You've been there.

Mike Lindstrom: How does your husband, how does he handle all this?

Nadine Bubeck: You you would not get him sitting here.

No, no, no.

Mike Lindstrom: Why is he.

Nadine Bubeck: He's not he's not Instagram.

He's not anything.

Mike Lindstrom: But bless him, I wish I could do that.

He's he's all social. Get off of it.

Nadine Bubeck: He's worked for the same company for over 25 years.

We're.

Scott Leese: That's rare in and of itself.

Mike Lindstrom: That is rare.

Nadine Bubeck: It is. He's very supportive.

Mike Lindstrom: So how'd you meet?

Nadine Bubeck: So how did we meet? Good question.

So I was working at Fox in San Diego, and I was living with a reporter.

We became really good friends.

And she's like, you got to go with me to the Phoenix Open.

Mike Lindstrom: Love that.

Nadine Bubeck: That where she grew up in Scottsdale and she goes every year.

I always go with my elementary school friends,

which happen to be Nate.

Mike Lindstrom: Oh my God.

Nadine Bubeck: So we say it was an arranged marriage. I kind of think she was trying to just to get rid of

both of us because we're both crazy. But we met.

I literally walked in with my friend Jen to his mom's house,

met him right there. Then his sister gave us a ride to the open and that was.

And then we went to Blanco's tacos, tacos, tacos.

And then we went. There was a bar in Old Town.

It was like a log bar, and it was owned by one of the old football

players.

Mike Lindstrom: Oh, I totally remember that play.

It was a it was literally a log.

It was literally a log.

Nadine Bubeck: It was so cool.

Mike Lindstrom: It was cool. I remember that.

Nadine Bubeck: I actually went to high school with.

Mike Lindstrom: Him. Well, you're one that have been, but when you were around.

0806 2010 yeah, because my book came out in oh eight and it was,

it was still around.

Nadine Bubeck: It was.

Mike Lindstrom: I know, I don't remember the name of the damn place.

Nadine Bubeck: So we went there, we went dancing, we went to Blanco's and when we met,

we feel like we were supposed to be together.

It was one of those things.

Yeah, I do feel like it was meant to be.

He'll say the same thing.

And then I ended up getting the job here and it all worked out.

Mike Lindstrom: Yeah, that's a good way in because we talk a lot of our friends who we know we're mutual

friends with, the relationships don't work out. So if male or female,

where they can't handle the lifestyle or the media or getting up at 330 and not being

there for the kids, it's a very difficult life that you do,

especially on morning TV.

Nadine Bubeck: Morning TV was hard.

Mike Lindstrom: I don't know how.

Nadine Bubeck: You did it. It was hard and it's hard.

Bless everyone's heart. Who's doing it? You know, I always say the perfect balance is

imbalance. Like there's no such thing as balance.

Yeah, it just is, you know, and people say, how do you do it?

Well, we do it because you have to, but you also want to.

Yeah, you just make it work.

Mike Lindstrom: So where do you see yourself in five years with this whole thing?

Nadine Bubeck: I've never been asked that question. You know, I really want these publications and

platforms to be the community based go to in the Valley.

We cover where I live, where my kids are going to school,

where my husband grew up.

We cover where it's one of the top places to move and to visit.

And with all the growth that what makes us different is we are lifestyle.

We're not a home magazine, which is great.

We're not a magazine that just caters to a certain neighborhood,

which is great. We are really something special.

We are something that caters to a specific community.

And I want it to be not only the print publication,

but the platform as a whole, as a community based go to platform.

Mike Lindstrom: I was pumped to see that the print is happening every month because you're right,

there's been like nine, four, four, eight Z foothills, some of these

past magazines that were always out, but they said, oh, screw this, we're just

going to go digital. And to bring it back to that,

there's something about that. I like a magazine in my hand,

well, in my hand.

Nadine Bubeck: And I will say, what's different? And it is true.

And people are going back to it. And please everybody who's listening, please read a

book, a magazine, not a Kindle, not physical one read something so you don't

buy our magazine. So there's that's kind of the coolest caveat.

You're not buying us at the front of the line at sprouts.

You get us in your mailbox and anybody listening,

I will add you to distribution.

You get if you are in our demographic, you get this in your mailbox every single

month. So we are known as a library publication,

which means recipients on average have 6 to 12 copies on hand and on display because

they're relevant, they're not throwing away May and June because May is still very pretty

cover.

Mike Lindstrom: Yeah.

Nadine Bubeck: There's still something special inside.

Mike Lindstrom: Yeah.

Scott Leese: Do you think about expanding to other parts of Arizona?

Good question. You have a whole I.

Nadine Bubeck: Love the way you.

Scott Leese: Think.

Nadine Bubeck: So I own Paradise Valley City lifestyle.

I own Scottsdale City lifestyle.

But we are umbrella under the City Lifestyle Publication Group,

which operates and manages over 200 publications nationwide.

So there are other people that own other markets and everybody's doing wonderful

things in their communities. Yeah, these are the only two I want to own.

But I'm so fortunate to have an umbrella company that does the printing,

that does the layout, that does the distribution, that does the

digital, that does the SEO.

And it's a fantastic company that really makes sure that this product every single

month looks good and feels good.

And it is a feel good publication.

And these two are good. I already have three kids and a husband magazines is I'm fine,

but what I'd like to do is expand more of the multimedia presence.

So, you know, TV never left me and NBC and Brad Perry with channel seven and Destry and

Rachel Cole. They are so supportive.

They have me on whenever to bring the magazine on to talk about it.

So TV has never left me.

And you know how fulfilling having a podcast is.

I'm loving my podcast.

So what I do with mine, it's called now with Nadine,

is I bring on a lot of the people that are featured in the publication,

gene Simmons. That was a crazy interview.

I, I was turned beet red.

Mike Lindstrom: You gotta give me something. Give me, give me something from that one. Oh, well,

he did.

Nadine Bubeck: He didn't let me Really?

Well, because you know, you have your introduction. Yeah. I didn't

cut you off. He cut me off.

He was like, when are we talking about kiss condoms?

I said, okay. The conversation has begun.

Oh, it was the most interesting interview I've ever done.

Mike Lindstrom: I can't imagine.

Nadine Bubeck: That's great. So I've had him at Mark Kerr, Brooke Burke.

I've done a lot of athletes and celebrities and just fantastic people on this podcast.

We put them in the magazine. They're either on our cover or it's a feature story.

And then what I'm able to do is leverage the video,

the snippets from our podcast.

So we're telling stories beyond the pages.

Mike Lindstrom: Yeah.

Nadine Bubeck: That's right. It's beyond the pages.

Mike Lindstrom: So when you had Mark and Franci come in and do that shoot,

which was awesome, by the way, it was right around the same time, we knew it

was coming out, but we couldn't say anything because he hasn't come out yet. Is that when

you were actually sitting down and doing an actual interview with them, in that moment

when you do the photo shoot?

Nadine Bubeck: So no. No, I do my podcast just like you.

I have a studio at the Dave Pratt studio, so I do my podcast in a studio.

So you film a lot in a day.

I do like 1 or 2 a week and then and that's how we do it.

Mike Lindstrom: Yeah. And then you're able to take that information and that's.

Nadine Bubeck: And then I take that information, I curate the story.

I, I make sure that they're happy with it.

You know, the journalist inside me, I want everybody to fact check. I want

everybody to be happy.

Then it goes to print. And then that's when we push their podcast live, nationally

syndicated, how you guys are.

And then we can use the video portions on social.

Mike Lindstrom: We always ask about social media, whether it's your rules on this with your

family, kids being, being that you have kids,

if they're on social or not, how do you how do you well,

it sounds like you're already down that path.

Nadine Bubeck: Sounds like we're.

Mike Lindstrom: Exploiting. How do you and what are your rules of engagement around that when it comes

to this? Yes, this know that when it comes to whether it's being a mom,

having the kids because they're watching mom and they're watching dad.

Nadine Bubeck: When I left TV news and I started doing more lifestyle segments on my own,

like I did a lot of at that point, there was something called a mom blogger,

which I hate that term, but I do a lot of TV segments and half of

them, it was me holding my baby.

They have gone on TV with me since they were literally in my belly.

Wow. Some might say no.

I might say I'm a package deal.

Now, is there a boundary?

You don't know what the outside of my house looks like, but you don't know where my kids

go to school. Really? Unless you really know. Yeah.

I mean, I try to be careful, but I also try to normalize it to a certain

degree because it is a part of our life.

You know, it's interesting, when they were little, I was in a very lucky

situation. I think because I wasn't Instagram wasn't hot when I was like pregnant or with

my baby. So I wasn't putting that out there.

You didn't go through my pregnancy journey with me on social.

You didn't go through my babies on social. Instagram kind of started when my kids were

three too babyish, you know?

So, so I feel like I got to skip that part that I probably yeah,

you know, that is kind of personal.

And I have posted them and I always have, but I've always tried to be tasteful.

Yeah. Is sometimes too much, too much.

Yes. Some people might judge people for doing that.

But now with with my middle son, Zaza Zachary,

who has his own Instagram, I don't post anything without him.

He sits next to me. He approves it.

He writes it with me. He helps edit it.

I would never go in there and post for him, and when he wants to get rid of it,

we'll get rid of it. You know, during Covid,

my oldest son, Nicholas, was in kindergarten and they wanted these

kindergarteners to go on Zoom.

And I'm like, this is ridiculous.

So I'm like, I'm like, what are we gonna do?

That's what are we gonna do?

Like we gotta do something a little bit different. And of course, there's the PR mom

and I'm bored and they're home and I'm going crazy.

And I'm like, I put a bunch of crafts on the table.

And I said, Nicholas, make something.

And we love to travel.

So he made an airplane out of popsicle sticks and clothespins and.

Mike Lindstrom: And you still have it. Of course.

Nadine Bubeck: I still have it. And then I said, Nicholas, he's like 5 or 6.

Like, this should be a business. You should sell kits.

So we made a website because I do without thinking.

Now I'm starting to think more. But we made a website,

we called it Creations by Nicholas, and we made kits.

And then I decided to pitch it.

Nicholas, at five years old, was going on Zoom interviews for Fox News at

NBC news with Brian Williams.

Gs real simple. We woke up at three in the morning to do Good Morning America.

I am not kidding you.

Mike Lindstrom: Oh my gosh, he did.

Scott Leese: Oh my God.

Nadine Bubeck: Locally they covered him because they were hurting for stories clearly.

And. You know, I what was the goal to instill in him an entrepreneurial spirit at a young

age, but also to think outside the box, to do something different.

And plus, instead of sitting in the Zoom classroom with.

Mike Lindstrom: All these.

Nadine Bubeck: 25 kids, kindergarteners.

Mike Lindstrom: Tuned out totally.

Nadine Bubeck: I was putting him on in Zoom in front of NBC Boston.

Mike Lindstrom: That's great.

Nadine Bubeck: And he did it at five.

So I do believe in teaching your kids to think outside the box.

For me, media has always been my outside the box.

My husband teaches them other things about his business because I believe you learn more

outside the classroom.

I love our teachers. I love them more than anything.

They have played such an amazing role in my children's lives,

and I am so grateful for the love that they give our kids.

Yeah, but there is just as much to learn by bringing them outside the classroom.

Mike Lindstrom: Yeah. Especially since Covid, my appreciation for teachers has always been

there, but watching them do what they do since 20 yeah to now and they didn't get it

right. We're like, we're pulling the kids out. So he never really got a true fifth

grade. That would have been his senior year that year. So that broke his heart. He's

like, dad, I don't get my senior year.

I don't get the trip. I'm like, buddy, the world's a crazy place right now.

The world's crazy. The school hasn't figured this out. And we figured out another school

and we ended up going there and it changed the trajectory of his friendship group and

everyone but watching what the teachers had to go through. My God,

it's like these people doing God's work, God's work,

really.

Nadine Bubeck: They're doing.

Mike Lindstrom: God's work for real.

Nadine Bubeck: But I do. It is important to me that my kids not only think outside the box,

but that they also give back.

I bring them to as much as I can when I'm doing something for the community,

or through any events that I'm supporting, volunteering and my kids genuinely enjoy it,

you know? And it is very important to me that they grow up with a passion to pay it forward

because they've been very lucky.

These kids in our community are very lucky, and I think we do have a lot of families here

that want to teach their children that giving is better than receiving.

Mike Lindstrom: So this is going to be their legacy.

They'll take over the magazine one day, right? That legacy.

Nadine Bubeck: Well, I mean, in a few years, I'm hiring one of them.

I mean, my son's like, mom, do you know that your phone does this?

I'm like, just give it back.

Like I don't want you on the phone.

So but in a few years, Nicholas really should be doing stuff for me.

He should be doing video.

They know it.

Mike Lindstrom: I can't wait to go check out his Instagram.

I'm gonna do it.

Nadine Bubeck: Sports with Zaza. You better follow him. He'll follow you back.

Mike Lindstrom: So. So when we wrap up with rapid fire.

Nadine Bubeck: Rapid fire. I hate.

Mike Lindstrom: Rapid.

Nadine Bubeck: Fire. I do.

Mike Lindstrom: These are easy ones. And then we close out with promoting things that you want. So these

are easy ones. So we always like to ask the question.

Nadine Bubeck: Was this the best interview you've ever done?

Mike Lindstrom: Is this.

Nadine Bubeck: One. Yes. Your favorite.

Mike Lindstrom: Right now? It is absolutely.

Nadine Bubeck: Right. Now.

Mike Lindstrom: You ready for this one? Okay. All right. Cool.

You live by.

Nadine Bubeck: Fear is a useless emotion.

Mike Lindstrom: That's a good one. A favorite book all the time.

Nadine Bubeck: One that will teach you something or one that I couldn't put down either way.

Mike Lindstrom: Either way.

Nadine Bubeck: I mean, I'm in a book club with my neighborhood and.

Mike Lindstrom: Do book.

Nadine Bubeck: Club. Yeah, well, I haven't done it recently,

but I mean, we we read all the things, so I don't know if I'm gonna marry my

favorite book I've ever read yet.

Mike Lindstrom: Well, what something you learned from your parents could be a value system or something

that you it's absolute.

And you're going to hand that to your kids if you haven't already, something that you

learned from them.

Nadine Bubeck: My parents, while divorced, they both have always expressed how proud

they are of me, and my parents always put it in my head that I could do anything.

Like they never said no.

They never said, don't do it.

They never said, I don't think you can.

And after my parents got divorced, you know,

I was raised a lot with my mom as a single mom.

I always saw her working.

But I think that was always a good example to have mom who worked.

My dad has always been a hard worker.

He's always been supportive of the things I've done.

I was talking about this with my husband the other night. My middle son is having trouble

falling asleep, and he'll come in at 2:00 in the morning and open the door and scare you

half to death like someone just broke in. But he comes in in the middle of the night,

and then you just need to walk him back. And I said to my husband,

he goes, my husband's like, dude, he's got to stay in bed.

And I'm like, how safe he must feel to come in to us in the middle of the night and know

that we'll walk him back and know that he can do it and not be scared to bother us in the

middle of the night. And my parents always made me feel safe in that way.

Yeah, and I want them.

That is something I will carry.

We won't. We won't go on the other side of the dysfunction and all that.

That's another.

Mike Lindstrom: Podcast.

Nadine Bubeck: It we all that's a mental health podcast.

Mike Lindstrom: That's that is that's an interesting discipline.

I'm sure you're probably this way to that walking the kid back. We're co sleepers our

whole life really co-sleep.

And we still sometimes will co-sleep even though Cole is on the couch this morning I

woke up, I'm like, buddy, what are you doing out here? Like he just

fall asleep anywhere around. It's just a paradigm. But to have that discipline, that's

a that's a big deal. But to watch your parents to you watch your mom and dad and

what that instills in your. And your kids are watching you too. At the same time, that's

not everyone has that.

Nadine Bubeck: Yeah. I mean, there's a whole other side of stories,

but but to focus on the positive, they always made me feel safe and loved and

proud of me.

Mike Lindstrom: Yeah. That's good. Well, I appreciate you coming on.

Nadine Bubeck: Oh, we're ending on that question. Interesting.

Mike Lindstrom: No. So I want to hear what you're promoting.

Nadine Bubeck: Well, I mean, oh, is this when I look in the camera,

am I looking into the right camera? Okay, well,

if you would like to receive Paradise Valley City lifestyle or Scottsdale City lifestyle

in the mail. You can email me your address Nadine dot Bubeck.

Nadine dot DUBECK at city lifestyle.com.

Please follow us on social.

We're on Instagram at my personal, which please still follow at.

Nadine Bubeck, NADINEBUBECK at Paradise Valley City Lifestyle and at Scottsdale City

Lifestyle.

Mike Lindstrom: Got that down, don't you?

Nadine Bubeck: Is that.

Mike Lindstrom: Fine? Oh it's great the spelling.

I spell my.

Scott Leese: Name. I like that. Got it.

Mike Lindstrom: Well, maybe. Thanks for coming on.

Nadine Bubeck: I appreciate you for having me. This was so much fun.

Mike Lindstrom: This is something I want to do again.

Nadine Bubeck: I would.

Mike Lindstrom: Love that. I mean, we always say the 45 minutes is usually not enough.

And that's why we have people come back.

Nadine Bubeck: Well, I try to let you speak a little bit.

Scott Leese: No.

Mike Lindstrom: We like to. It's called what's your story? Not what my.

Nadine Bubeck: Well, now I want to know your story.

Mike Lindstrom: Well.

Nadine Bubeck: I guess we'll do it. Come on out.

Yeah, I would love that.

Mike Lindstrom: All right, well, that's another episode. Scott Leese,

my man, Mike Lindstrom.

Nadine, thank you so much for coming on.

Nadine Bubeck: Thank you.

Mike Lindstrom: Another episode in the can. Thank you so much.